PGP Handbook - Institute of Public Enterprise

5. H. Morris, Leyland Pitt, and Earl Dwight, Jr. Honeycutt,
“Business-to-Business Marketing: A Strategic
Approach”, Sage Publications, New Delhi,
2001.
Journals / Magazines
1. Journal of Marketing
2. Harvard Business Review
3. Marketing Mastermind
4. Global Business Review
5. Pitch
6. Brand Reporter
PRINCIPLES AND PRACTICE OF
GENERAL INSURANCE
Code: 207BIF Credits: 3
Unit I : Introduction: Meaning of General Insurance
– The Evolution and Growth of General Insurance
–Types of General Insurance – Fundamentals
of General Insurance – Organization
and Management of General Insurance
Companies – Regulatory Framework for
General Insurance in India.
Unit II (i) Fire Insurance: Standard policies – Fire
Insurance coverages – Consequential loss
(fire) Insurance policies – Declaration policies,
Marine Insurance: Marine Cargo policies
– Hull policies – Institute cargo clauses
– Institute hull clauses – Open policies
– Accumulation of risk per location,:Motor
Insurance: Types of policies – Third party
Insurance – Comprehensive coverage –
Conditions and Exclusions – premium.
(ii) Non life miscellaneous insurances: Personal
Accident Insurance, Health Insurance
and Mediclaim policies, Liability Insurance,
Burglary Insurance other Miscellaneous In-
46 • Institute of Public Enterprise – PGP Student Handbook
surances, Rural Insurance covers, Engineering
Insurance and its Consequential loss
covers, Aviation hull and Aviation liability.
Unit III : Underwriting and Settlement of Claims:
Proposal forms – Cover notes – Certificates
of Insurance – Endorsements – Moral and
Physical Hazards – Statistics – Spreading
of Risks – Premium Rating – Premium Loading
– Settlement of Claims: Claim procedure
– TPAs – Claim forms – Investigation /
Assessment – Essential Claim Documents
– Settlement Limitation, Arbitration, Loss
Minimization and Salvage.
Text Book(s)
1. K C Mishra & R C Guria (2009), “Practical Approach
to General Insurance Understanding A
Profile”, Jaico Publishing House
Suggested Readings
1. Luhardt, Constance M et al (1999), “Property and
Liability Insurance Principles”, Insurance Institute
of America.
2. Biclehaupt, DL., (Recent Edition ), “General Insurance”,
Richard D Irwin, Inc
3. Huebner, SS., K Black and R Cline (Recent Edition),
“Property and Liability Insurance”, Prentice
Hall
FINANCIAL MARKETS, INSTITUTIONS
AND SERVICES
Code: 208BIF Credits: 3
Unit I (i) An overview of Environment of Financial
System, Markets and Services-Types of
Financial Services- Fund based and Fee
based financial services.
(ii) Financial Markets – Money Market-Capital
Market-Commodity mark