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PGP Handbook - Institute of Public Enterprise

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Post-Graduate Diploma in Management-<br />

International Business<br />

A Programme to transform management students<br />

to Global Business Managers<br />

PGDM –IB is a management programme aimed at<br />

imparting additional knowledge <strong>of</strong> International Business<br />

related subjects covering international or global<br />

aspects <strong>of</strong> finance, marketing, branding, logistics,<br />

supply chain management, foreign trade, commodity<br />

trading, manufacturing, services businesses and also<br />

foreign currency management, financial risk management,<br />

etc.<br />

Since most <strong>of</strong> the businesses nowadays get<br />

transformed into global businesses, the management<br />

students must be exposed to as many international<br />

business subjects as possible within the two years that<br />

they spend in a PGDM programme. The programme<br />

also includes a visit to ports / industries in Singapore/<br />

Malaysia at cost by students in the first year <strong>of</strong> the<br />

programme, which provides them adequate global<br />

exposure.<br />

A power packed curriculum as indicated above, in<br />

addition to the normal PGDM/MBA subjects, provides<br />

students a gateway to enriched careers and makes<br />

them fit into the present day business organization as<br />

knowledge endowed business managers not only in<br />

Indian / MNC companies but also a few global ones.<br />

Objectives<br />

n To impart to students knowledge <strong>of</strong> various business<br />

management subjects <strong>of</strong> a regular MBA level<br />

programme as well as <strong>of</strong> subjects related to international<br />

business.<br />

n To transform the students into future Global Business<br />

Managers / Leaders/ Entrepreneurs.<br />

n To facilitate students to develop their analytical,<br />

managerial, entrepreneurial and leadership<br />

skills.<br />

Highlights<br />

n The programme gives the students the dual advantage<br />

<strong>of</strong> gaining knowledge additionally <strong>of</strong> global<br />

business / international business. Subjects such<br />

as Global Marketing Management, International<br />

Brand Management, Cross Cultural Management,<br />

International Finance, Foreign Currencies<br />

& Risk Management he understanding <strong>of</strong> real life<br />

business environment,WTO/ International Trade,<br />

Export / Import Documentation, Commodity Trading,<br />

etc are typical additional subjects included in<br />

the cutting edge curriculum which prepares the<br />

students as Managers who could adeptly handle<br />

both domestic as well as international business.<br />

n Useful subjects are added to add value in keeping<br />

with the dynamically changing demands <strong>of</strong> the<br />

present day intensely competitive business environment,<br />

such as ‘Sectoral Export Business Strategies’<br />

and ‘Innovation Management’ which were<br />

brought into the curriculum.<br />

n French language is taught and Spanish will also<br />

be <strong>of</strong>fered depending on the number <strong>of</strong> students<br />

opting for the latter language.<br />

n Study Visits to commercial ports in India, Malaysia<br />

/ Singapore have to be undertaken as integral<br />

part <strong>of</strong> the course to gain knowledge <strong>of</strong> the important<br />

merchandise shipment, handling, storage as<br />

well as logistics related activities which is a must<br />

for all PGDM-IB students.<br />

n Exposure to essential e-databases such as EB-<br />

SCO, Prowess, indiastat.com, JStor, etc., and also<br />

group presentations based on business newspaper<br />

readings by students, etc., enhance the understanding<br />

<strong>of</strong> the real world business environment<br />

across the globe.<br />

n Industry executives’ lectures in the programme, as<br />

well as seminars organized by the IB Dept., apart<br />

from several case studies deployed in the courses<br />

enrich the practical knowledge <strong>of</strong> businesses.<br />

<strong>Institute</strong> <strong>of</strong> <strong>Public</strong> <strong>Enterprise</strong> – <strong>PGP</strong> Student <strong>Handbook</strong> • 15

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