PGP Handbook - Institute of Public Enterprise
PGP Handbook - Institute of Public Enterprise
PGP Handbook - Institute of Public Enterprise
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Post-Graduate Diploma in Management-<br />
International Business<br />
A Programme to transform management students<br />
to Global Business Managers<br />
PGDM –IB is a management programme aimed at<br />
imparting additional knowledge <strong>of</strong> International Business<br />
related subjects covering international or global<br />
aspects <strong>of</strong> finance, marketing, branding, logistics,<br />
supply chain management, foreign trade, commodity<br />
trading, manufacturing, services businesses and also<br />
foreign currency management, financial risk management,<br />
etc.<br />
Since most <strong>of</strong> the businesses nowadays get<br />
transformed into global businesses, the management<br />
students must be exposed to as many international<br />
business subjects as possible within the two years that<br />
they spend in a PGDM programme. The programme<br />
also includes a visit to ports / industries in Singapore/<br />
Malaysia at cost by students in the first year <strong>of</strong> the<br />
programme, which provides them adequate global<br />
exposure.<br />
A power packed curriculum as indicated above, in<br />
addition to the normal PGDM/MBA subjects, provides<br />
students a gateway to enriched careers and makes<br />
them fit into the present day business organization as<br />
knowledge endowed business managers not only in<br />
Indian / MNC companies but also a few global ones.<br />
Objectives<br />
n To impart to students knowledge <strong>of</strong> various business<br />
management subjects <strong>of</strong> a regular MBA level<br />
programme as well as <strong>of</strong> subjects related to international<br />
business.<br />
n To transform the students into future Global Business<br />
Managers / Leaders/ Entrepreneurs.<br />
n To facilitate students to develop their analytical,<br />
managerial, entrepreneurial and leadership<br />
skills.<br />
Highlights<br />
n The programme gives the students the dual advantage<br />
<strong>of</strong> gaining knowledge additionally <strong>of</strong> global<br />
business / international business. Subjects such<br />
as Global Marketing Management, International<br />
Brand Management, Cross Cultural Management,<br />
International Finance, Foreign Currencies<br />
& Risk Management he understanding <strong>of</strong> real life<br />
business environment,WTO/ International Trade,<br />
Export / Import Documentation, Commodity Trading,<br />
etc are typical additional subjects included in<br />
the cutting edge curriculum which prepares the<br />
students as Managers who could adeptly handle<br />
both domestic as well as international business.<br />
n Useful subjects are added to add value in keeping<br />
with the dynamically changing demands <strong>of</strong> the<br />
present day intensely competitive business environment,<br />
such as ‘Sectoral Export Business Strategies’<br />
and ‘Innovation Management’ which were<br />
brought into the curriculum.<br />
n French language is taught and Spanish will also<br />
be <strong>of</strong>fered depending on the number <strong>of</strong> students<br />
opting for the latter language.<br />
n Study Visits to commercial ports in India, Malaysia<br />
/ Singapore have to be undertaken as integral<br />
part <strong>of</strong> the course to gain knowledge <strong>of</strong> the important<br />
merchandise shipment, handling, storage as<br />
well as logistics related activities which is a must<br />
for all PGDM-IB students.<br />
n Exposure to essential e-databases such as EB-<br />
SCO, Prowess, indiastat.com, JStor, etc., and also<br />
group presentations based on business newspaper<br />
readings by students, etc., enhance the understanding<br />
<strong>of</strong> the real world business environment<br />
across the globe.<br />
n Industry executives’ lectures in the programme, as<br />
well as seminars organized by the IB Dept., apart<br />
from several case studies deployed in the courses<br />
enrich the practical knowledge <strong>of</strong> businesses.<br />
<strong>Institute</strong> <strong>of</strong> <strong>Public</strong> <strong>Enterprise</strong> – <strong>PGP</strong> Student <strong>Handbook</strong> • 15