PGP Handbook - Institute of Public Enterprise

Post-Graduate Diploma in Management-
Retail & Marketing
The Post Graduate Diploma in Management – Retail
& Marketing (PGDM-RM), is a two year full time programme
comprising four semesters of study including
the project work.
n The course is approved by All India Council for
Technical Education (AICTE), Ministry of Human
Resources, Government of India.
Programme Objectives
n To facilitate accelerated learning in Marketing and
Retail Management.
n To provide strong conceptual background, analytical
skills and techniques for problem solving and
decision making.
n To develop knowledge of contemporary Marketing
and Retail Management issues at the strategic level.
n To provide trained post graduates to suit the requirements
of Marketing and Retail industry.
Highlights
n Academic Member of Retailers Association of India
(RAI)
n An integrated, multi-disciplinary programme with
innovative teaching methods to enhance analytical
and problem-solving skills.
n Captains from industry / business regularly invited
to address the students, bridging the gap between
classroom theory and shop floor practices. The
focus is on comprehensively grasping the market
environment and evolving business practices.
n Personality Development module to tap the full
potential of students by improving self-management,
business communication skills and leadership,
while inculcating work ethics and a proper
career attitude.
TOTAL CREDITS
S No Semester Credits
1 I 38
2 II 38
3 III 39
4 IV 05
TOTAL 120
The first year of the programme is devoted to the
imparting of core management courses along with a
few programme specific courses.
The students are required to undergo six weeks of
Summer Internship in reputed enterprises for industry
exposure and to gain hands-on-experience of working
in a business organization during the interregnum of
first and second year. The students are also required to
carry out a Long Term Project during the IV Semester,
which prepares them for assignments in the industry.
The second year is devoted to the study of vital
issues of strategy and implementation. The students
will get an opportunity to gain expertise in select functional
areas of their choice. The students are required
to choose two specializations from Finance, HR, Operations
& Systems Electives.
Semester-I
Code Subjects Credits
101 Management & Organizational
Behaviour
4
102 Financial, Cost & Management
Accounting
5
103 Managerial Economics 3
104 Quantitative Techniques for
Management
4
105 Marketing Management 3
106 Personality Development & Business
Communications
4
107 IT for Business Applications 3
108 Foreign Language 3
Institute of Public Enterprise – PGP Student Handbook • 11