PGP Handbook - Institute of Public Enterprise
PGP Handbook - Institute of Public Enterprise
PGP Handbook - Institute of Public Enterprise
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Suggested Readings<br />
1. N.D. Kapoor, “Essential Elements <strong>of</strong> Mercantile<br />
Law”, S.C. Chand & C0., New Delhi, 2007<br />
2. Akhileshwar Pathak, “Legal Aspects <strong>of</strong> Business”,<br />
Tata McGraw-Hill Publishing Company Limited,<br />
New Delhi, 2007<br />
3. V.S. Datey, “Business and Corporate Laws”, Taxmann<br />
Allied Services Ltd. New Delhi, 2007<br />
4. M.C. Kichhal, “Mercantile Law”, Vikas Publishing<br />
House Pvt. Ltd., New Delhi. 2007<br />
5. K.R. Bulchandani, “Business Law for Management”,<br />
Himalaya Publishing House, Hyderabad,<br />
2007<br />
6. V. Ramakrishna Raju, “Business Laws & Economic<br />
Legislations”, Himalaya Publishing House, New<br />
Delhi, 2007<br />
7. The Competition Act, 2002, Bare Act<br />
RETAILING MANAGEMENT<br />
Code: 110RM Credits : 3<br />
Unit I : Introduction to Retailing - Types <strong>of</strong> Formats -<br />
The Evolution <strong>of</strong> Retail in India- Reasons for<br />
growth <strong>of</strong> Retailing in India - Drivers <strong>of</strong> Retail<br />
Change in India - The Functions <strong>of</strong> Retailer<br />
- Retail in India - Prospects and Challenges -<br />
Opportunities in Retailing - Careers in retailing.<br />
Unit II : Retail Franchising - HR in Retail - Business<br />
Models and Theories <strong>of</strong> Retail Development -<br />
Understanding the Retail Consumer - The Customer<br />
Decision Making process - Retail<br />
Communication Mix - Ethics in Retailing - Retail<br />
Management Information Systems - Retail<br />
Strategy - The retail value chain.<br />
Unit III : Introduction to Retail Merchandising - Factors<br />
affecting the Merchandise buying function<br />
- The Process <strong>of</strong> Merchandise Planning<br />
- The Merchandiser role and responsibilities<br />
30 • <strong>Institute</strong> <strong>of</strong> <strong>Public</strong> <strong>Enterprise</strong> – <strong>PGP</strong> Student <strong>Handbook</strong><br />
- Merchandise Procurement - Category Management<br />
- Private Labels - CRM - Servicing<br />
the Retail Customer.<br />
Text Book(s)<br />
1. Swapna Pradhan, “Retailing Management – Text &<br />
Cases”, Tata McGraw Hill Publishers, 2010.<br />
Suggested Readings<br />
1. Arif Sheikh & Kaneez Fatima, “Retail Management”,<br />
Himalaya Publishing House, Mumbai.2009.<br />
2. Michael Levy & Barton A Weitz, “Retailing Management”,<br />
Tata McGraw Hill, New Delhi, 2009.<br />
3. Barry Berman & Joel R Evans, “Retail Management:<br />
A Strategic Approach (10E), Prentice Hall <strong>of</strong><br />
India, New Delhi. 2008<br />
4. S.L. Gupta, “Retail Management, An Indian Perspective<br />
(Text & Cases), Wisdom <strong>Public</strong>ations,<br />
New Delhi. 2007<br />
Journals / Magazines<br />
1. Indian Journal <strong>of</strong> Marketing<br />
2. Journal <strong>of</strong> Marketing Research<br />
3. Harvard Business Review<br />
4. Marketing Mastermind<br />
PRINCIPLES & PRACTICES OF<br />
LIFE INSURANCE<br />
Code: 109BIF Credits: 3<br />
Unit I : Introduction: Meaning <strong>of</strong> Life Insurance –<br />
The Evolution and Growth <strong>of</strong> Life Insurance<br />
– Basic Priciples <strong>of</strong> Insurance - Types <strong>of</strong> Life<br />
Insurance Policies – Term Life Insurance<br />
– Whole Life insurance – Endowment Life Insurance<br />
– Unit Linked Policies with or without<br />
Pr<strong>of</strong>it Policies – Customer Evaluation – Policy<br />
Evaluation – Cost and Benefit – Group and<br />
Pension Insurance Policies – Special fea-
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