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Appendix 4 Glossary<br />

(See also Appendix 5 Common terms (and some of their alternatives) used in<br />

statistics.)<br />

For more information, try also looking up a word in the index, especially if it is<br />

not included here.<br />

Words in bold have their own definition.<br />

Acronym<br />

A real, or at least pronounceable, word made up from<br />

the initial letters of a phrase or list; they can provide a<br />

useful mnemonic (see Big Five and SWOT analysis for<br />

examples)<br />

Action research A reflective and iterative process of diagnosis, planning<br />

and review to solve problems and improve professional<br />

practice<br />

Amnesia<br />

Loss of memory; see Retrograde amnesia and Anterograde<br />

amnesia<br />

Anterograde Amnesia for new events occurring after the trauma – a<br />

amnesia head injury, for example – that caused the amnesia<br />

Anthropomorphism The attribution of human characteristics and qualities to<br />

non-human beings or inanimate objects<br />

Autism<br />

A developmental disorder characterized by severe impairments<br />

in social interactions and language, resulting in<br />

restricted interests, repetitive behaviour and an obsessive<br />

desire for sameness<br />

Base rate neglect The tendency we all have to make judgements about the<br />

likelihood (probability) of something happening without<br />

taking into account the prior odds (base rate) of that thing<br />

happening; one of the main reasons why we need statistics<br />

to help us evaluate information (see the examples in<br />

the section an ‘Experimental design and statistics’ (pages<br />

44–48); also known as the base rate fallacy<br />

Benchmark<br />

A standard against which you measure or compare<br />

something

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