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192 STUDY SKILLS FOR PSYCHOLOGY STUDENTS<br />

Fabrication<br />

The invention of data; the most infamous case in psychology<br />

being Cyril Burt’s twin studies (Mackintosh, 1995)<br />

Factor analysis The statistical technique of identifying a small number of<br />

factors that can account for differences in behaviour – for<br />

example, variations in personality; fun is had in then<br />

naming these factors; it all looks like magic until you<br />

understand the underlying maths<br />

False negative Failing to report the presence of a stimulus; for example,<br />

missing <strong>your</strong> friend’s face in a crowd<br />

False positive Incorrectly reporting the presence of a stimulus that is not<br />

present; for example, seeing a ghost<br />

Flash bulb memories Remarkably vivid and seemingly permanent memories<br />

typical of highly emotional and personal events in one’s<br />

life; they can also be of personal circumstances during an<br />

event that did not affect one personally, such as a leader’s<br />

assassination or 9/11<br />

Folk (or naïve) Everyday usage of psychological ideas, concepts and<br />

psychology terms, often based on no or little evidence; for example,<br />

‘redheads have short tempers’; racist and sexist assertions<br />

fall into this category<br />

Forced choice An experimental procedure where the participant has to<br />

choose one of two or more alternatives; they are not<br />

allowed to say they do not know (multiple-choice test<br />

exams work on the same principle); it is a way of getting<br />

at the underlying knowledge or ability independently of<br />

confidence levels<br />

Free recall<br />

Condition when no cues are given to assist information<br />

retrieval, and the participant organizes the information by<br />

memory, often revealing the mental processes used<br />

Gender, gender role The behaviour (role) or feelings (identity) society and<br />

and gender identity individuals associate with being male or female; to be<br />

distinguished from sex<br />

General intelligence A term coined by Spearman to express the idea that there<br />

(g) is a common factor in all kinds of mental ability tests; in<br />

addition to specific mental abilities, which he labelled ‘s’<br />

Genes<br />

The inherited instructions for our physical (and therefore<br />

behavioural) development, coded in the molecular structure<br />

of DNA; see also Meme<br />

Gestalt<br />

The idea that the whole is greater than the sum of the<br />

parts; it was applied particularly to the way in which we<br />

form meaningful visual perceptions of individual shapes<br />

from complex overlapping arrays of visual stimuli; a

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