22.06.2013 Views

Psychology - Forgot your username

Psychology - Forgot your username

Psychology - Forgot your username

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

APPENDIX 4 189<br />

Bias<br />

See Demand characteristics, Experimenter bias, Halo<br />

effect, Observer bias and Signal detection theory<br />

Bibliographic Software for storing, grouping and searching reference<br />

software lists; will usually have a facility for citing while you write<br />

(cwyw), which allows you to call up a reference to put in<br />

what you are writing and to create a reference list at the end<br />

Big Five (Five Factor The five factors of personality identified empirically by<br />

model) Goldberg (1993): Openness to experience, Conscientiousness,<br />

Extraversion, Agreeableness and Neuroticism; the<br />

initials provide a neat acronym to act as a mnemonic –<br />

OCEAN<br />

Blindsight<br />

A condition caused by damage to the visual cortex, in<br />

which a person can be shown to respond to visual stimuli<br />

without consciously perceiving them<br />

Body mass index A formula that assesses the weight of a person according to<br />

(BMI) their height in order to provide an estimate of the extent<br />

to which they are over- or underweight; it is calculated<br />

by dividing the weight in kilograms by the square of the<br />

height in metres<br />

Boolean search A method of searching the web that enables you to make<br />

<strong>your</strong> search more precise by using the terms ‘and’, ‘and<br />

not’ and/or ‘or’ before <strong>your</strong> keywords<br />

Case study<br />

An empirical inquiry that investigates a phenomenon<br />

within its real-life context; in clinical work, it refers to a<br />

report of an individual patient or client<br />

Classical<br />

A kind of learning first described in dogs by Pavlov, which<br />

conditioning is simply dependent on the association of stimuli and<br />

responses in the right arrangement; much advertising,<br />

which uses the association of a neutral or even harmful<br />

product with an attractive but irrelevant context to make<br />

us want to buy that product, depends on the belief that<br />

humans can be conditioned too; see also Operant<br />

conditioning<br />

Clever Hans effect The tendency of participants, particularly animals, to<br />

use cues given to them, perhaps unconsciously, by the<br />

experimenter to achieve a misleading result; so called after<br />

a famous German horse called Hans, who had apparently<br />

been trained to perform complex arithmetical calculations,<br />

giving the answer by tapping his hoof; the<br />

psychologist Oskar Pfungst (1911) demonstrated after<br />

prolonged study that Hans was responding to the<br />

unconscious body language of his trainer, a maths teacher,<br />

which was telling him when to stop tapping

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!