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Annual report - About TELUS

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RISKS AND UNCERTAINTIES<br />

The following sections summarize the major risks and<br />

uncertainties that could affect <strong>TELUS</strong> business results<br />

going forward.<br />

Competition<br />

Increased competition may adversely affect market shares,<br />

volumes and pricing in certain of <strong>TELUS</strong>’ business segments<br />

Over the next several years, it is expected that competition<br />

will remain intense. Competitors will primarily focus on the<br />

local access, data and e-business services in the business<br />

market and high-speed Internet and wireless services<br />

across both consumer and business markets. This is due<br />

to the higher growth and attractive margin potential in<br />

these areas. Long distance is experiencing flat to negative<br />

revenue growth and voice local access has low growth.<br />

However, competitors are intent on winning market share<br />

in the slower-growth large business local voice market, as<br />

they see incumbent carriers such as <strong>TELUS</strong> as having<br />

unsustainably high regional market shares.<br />

Voice and Data<br />

<strong>TELUS</strong> expects local access competition activity to<br />

increase in 2001 with the main focus on the business<br />

market. All competitors offer a varying array of long distance,<br />

local and advanced data/IP services. <strong>TELUS</strong>’ major<br />

business market competitors are increasingly bundling<br />

long distance with price discounted local access and<br />

advanced data/IP centric Web and e-commerce type services.<br />

Many <strong>TELUS</strong> competitors have built extensive local<br />

fibre-optic facilities throughout Western Canada over the<br />

last several years and in some cases have consolidated<br />

to become stronger. These competitors are increasingly<br />

focusing on marketing and revenue generation in the<br />

small and medium business market due to its more<br />

attractive margins. Some of these competitors are subsidiaries<br />

or affiliates of companies with extensive financial<br />

strength and resources.<br />

Competition is also likely to intensify in the large business<br />

market. <strong>TELUS</strong> was formerly a member of Stentor,<br />

an alliance of the major regional Canadian telecommunications<br />

companies established to facilitate the provision<br />

of long distance and data services which cross provincial<br />

and national boundaries, and to facilitate planning and<br />

coordination of the provision of national services. In 1998,<br />

the former Stentor members agreed to unwind existing<br />

arrangements and replace them with a new set of commercial<br />

agreements. These agreements contemplate an<br />

orderly wind down to the former Stentor services as the<br />

members develop their own systems and replacement<br />

products and services. It is expected that most of the<br />

former Stentor systems will be replaced by 2002. As the<br />

evolution to independent systems proceed, competition<br />

is likely to intensify for large business clients between<br />

<strong>TELUS</strong> and the former Stentor members.<br />

A second tier of new competitors has recently entered<br />

the business market. Most do not yet own any extensive<br />

local or long haul fibre-optic facilities and their operations<br />

are still largely based in Eastern Canada. However, they<br />

are expanding in varying degrees to Alberta and British<br />

Columbia. In addition, many are well capitalized and<br />

expanding their operations and marketing infrastructures,<br />

lowering prices and slowly gaining market share.<br />

<strong>TELUS</strong> has been actively building local and cross-Canada<br />

fibre-optic facilities into Eastern Canada. However, there<br />

can be no assurance that <strong>TELUS</strong> will be successful in its<br />

efforts to expand its market share in Eastern Canada or<br />

that pricing will remain at reasonable levels.<br />

Wireless<br />

Cellular competition is likely to intensify in 2001. <strong>TELUS</strong><br />

and certain of its competitors provisionally won additional<br />

digital wireless spectrum in February 2001 in Industry<br />

Canada’s spectrum auction. One of <strong>TELUS</strong>’ major competitors<br />

in Eastern Canada is expected to become a facilities<br />

based digital wireless competitor in Western Canada<br />

by building its own network and operational capability<br />

using spectrum acquired through the auction.<br />

With four major players including <strong>TELUS</strong> in the<br />

Canadian wireless marketplace, new pricing, aggressive<br />

advertising and innovative marketing approaches are the<br />

norm. Certain competitors have lowered prices in the<br />

past and may continue to do so, which could lower average<br />

revenue received per customer.<br />

Wireless competition is also coming from new digital<br />

wireless technologies that deliver higher-speed data/<br />

Internet services over current and next generation wireless<br />

devices. Such availability may also lead to increased<br />

re-subsidization costs related to the migration of existing<br />

subscribers to newer Web browser capable handsets.<br />

There can be no assurance that new services offered by<br />

<strong>TELUS</strong> will be available on time, be as versatile or as<br />

popular as those of its competitors, and that <strong>TELUS</strong> will<br />

be able to charge incrementally for the services. (See<br />

“Technological Change.”)<br />

> 55

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