The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
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© 2012 <strong>Kantar</strong> <strong>Retail</strong><br />
Figure 13: Types <strong>of</strong> <strong>Grocery</strong> Items Purchased <strong>Onl<strong>in</strong>e</strong><br />
Tea/c<strong>of</strong>fee<br />
Personal care/toiletries<br />
Salty snacks/crackers<br />
Condiments/sauces<br />
Cereals<br />
Canned foods<br />
Health care/OTC<br />
Cookies/candies/sweets<br />
Beauty care/cosmetics<br />
Laundry care<br />
Frozen foods<br />
Clean<strong>in</strong>g supplies<br />
HH paper products<br />
Meat and fish/deli<br />
Fruit and vegetables/produce<br />
Non-alcoholic beverages<br />
Dairy<br />
Bakery<br />
Chilled/convenience foods (ready meals)<br />
W<strong>in</strong>e/beer/alcohol<br />
Pet food/supplies<br />
Air care<br />
Baby essentials (e.g., diapers, wipes, etc.)<br />
Baby accessories (e.g., bottles, pacifiers, etc.)<br />
Baby food<br />
16%<br />
12%<br />
12%<br />
24%<br />
22%<br />
22%<br />
Source: Compete <strong>Onl<strong>in</strong>e</strong> Intelligence Survey, Spr<strong>in</strong>g 2012; <strong>Kantar</strong> <strong>Retail</strong> analysis<br />
- 15 -<br />
50%<br />
48%<br />
47%<br />
47%<br />
46%<br />
44%<br />
42%<br />
39%<br />
39%<br />
39%<br />
38%<br />
37%<br />
36%<br />
36%<br />
33%<br />
33%<br />
33%<br />
31%<br />
31%<br />
21%<br />
18%<br />
21%<br />
21%<br />
23%<br />
23%<br />
14%<br />
13%<br />
18%<br />
15%<br />
17%<br />
23%<br />
21%<br />
18%<br />
24%<br />
25%<br />
28%<br />
26%<br />
21%<br />
19%<br />
30%<br />
20%<br />
28%<br />
Typically / Occasionally Promo / Impulse Never<br />
WHY Buy Groceries <strong>Onl<strong>in</strong>e</strong>? <strong>The</strong> Shopper Perspective<br />
23%<br />
25%<br />
64%<br />
66%<br />
70%<br />
51%<br />
53%<br />
55%<br />
55%<br />
55%<br />
49%<br />
52%<br />
46%<br />
52%<br />
32%<br />
34%<br />
33%<br />
38%<br />
27%<br />
27%<br />
29%<br />
31%<br />
37%<br />
36%<br />
42%<br />
35%<br />
37%
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