The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
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Table <strong>of</strong> Contents<br />
/ Authors<br />
Anne Zybowski<br />
Vice President<br />
anne.zybowski@kantarretail.com<br />
Rachel McGuire<br />
Senior Analyst<br />
rachel.mcguire@kantarretail.com<br />
Table <strong>of</strong> Contents<br />
/ <strong>Kantar</strong> <strong>Retail</strong><br />
Suite 1000, 245 First Street, Cambridge, MA 02142 USA<br />
www.kantarretail.com / www.kantarretailiq.com<br />
© 2012 <strong>Kantar</strong> <strong>Retail</strong>. All rights reserved.<br />
© 2012 <strong>Kantar</strong> <strong>Retail</strong><br />
<strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> <strong>Shopp<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> <strong>United</strong> States … Is Here<br />
Foreward .....................................................................................................................................................2<br />
HOW BIG: <strong>The</strong> <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> Market <strong>in</strong> <strong>the</strong> <strong>United</strong> States Today ..........................................................3<br />
WHO Shops <strong>Onl<strong>in</strong>e</strong> for Groceries? ............................................................................................................5<br />
WHERE Do Shoppers Shop <strong>Onl<strong>in</strong>e</strong> for Groceries? ...................................................................................7<br />
WHY Buy Groceries <strong>Onl<strong>in</strong>e</strong>? <strong>The</strong> Shopper Perspective ............................................................................9<br />
WHY NOT Shop <strong>Onl<strong>in</strong>e</strong>? Barriers to <strong>the</strong> Growth <strong>of</strong> <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> .......................................................18<br />
LOOKING FORWARD: Where Do We Go From Here? .............................................................................21<br />
No part <strong>of</strong> this work may be reproduced or transmitted <strong>in</strong> any form or by any means, electronic or mechanical,<br />
<strong>in</strong>clud<strong>in</strong>g photocopy<strong>in</strong>g, record<strong>in</strong>g, or by any <strong>in</strong>formation storage and/or retrieval system, without permission <strong>in</strong><br />
writ<strong>in</strong>g from <strong>the</strong> publisher.<br />
- 1 -<br />
/ Contributors<br />
Mary Brett Whitfield<br />
Senior Vice President<br />
marybrett.whitfield@kantarretail.com<br />
Debra Miller Arebesman<br />
Senior Associate, <strong>Retail</strong> & Consumer Products<br />
darbesman@compete.com
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