The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
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© 2012 <strong>Kantar</strong> <strong>Retail</strong><br />
Figure 14: <strong>Grocery</strong> Categories Purchased <strong>Onl<strong>in</strong>e</strong>* by Casual vs. Dedicated <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> Shoppers<br />
Personal care & toiletries<br />
Health care & OTC medications<br />
Tea & c<strong>of</strong>fee<br />
Cookies, candies, & sweets<br />
Laundry care<br />
Clean<strong>in</strong>g supplies<br />
Salty snacks & crackers<br />
Cereals<br />
Paper products<br />
Beauty care & cosmetics<br />
Condiments and sauces<br />
Canned foods<br />
Frozen<br />
Bakery<br />
W<strong>in</strong>e/beer/alcohol<br />
Pet supplies<br />
Non-alcoholic beverages<br />
Meat & fish/deli<br />
Air care<br />
Chilled/convenience foods<br />
Dairy<br />
Fruit & vegetables/produce<br />
Baby essentials<br />
Baby accessories<br />
Baby food<br />
29%<br />
*Purchase category onl<strong>in</strong>e at least occasionally.<br />
Source: Compete <strong>Onl<strong>in</strong>e</strong> Intelligence Survey, Spr<strong>in</strong>g 2012; <strong>Kantar</strong> <strong>Retail</strong> analysis<br />
- 16 -<br />
34%<br />
39%<br />
39%<br />
37%<br />
WHY Buy Groceries <strong>Onl<strong>in</strong>e</strong>? <strong>The</strong> Shopper Perspective<br />
49%<br />
48%<br />
46%<br />
44%<br />
42%<br />
42%<br />
51%<br />
50%<br />
54%<br />
56%<br />
53%<br />
58%<br />
61%<br />
67%<br />
71%<br />
76%<br />
79%<br />
76%<br />
75%<br />
75%<br />
70%<br />
69%<br />
68%<br />
68%<br />
66%<br />
64%<br />
61%<br />
61%<br />
79%<br />
78%<br />
79%<br />
77%<br />
78%<br />
80%<br />
84%<br />
83%<br />
83%<br />
83%<br />
82%<br />
80%<br />
87%<br />
88%<br />
88%<br />
88%<br />
90%<br />
Dedicated<br />
Casual<br />
Fresh
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