The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
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Foreward<br />
© 2012 <strong>Kantar</strong> <strong>Retail</strong><br />
<strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> <strong>Shopp<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> <strong>United</strong> States … Is Here<br />
<strong>The</strong> notion <strong>of</strong> onl<strong>in</strong>e grocery shopp<strong>in</strong>g break<strong>in</strong>g <strong>in</strong>to <strong>the</strong> ma<strong>in</strong>stream is highly refuted across <strong>the</strong> <strong>in</strong>dustry, with<br />
many <strong>in</strong>sist<strong>in</strong>g that it will never be successful <strong>in</strong> <strong>the</strong> <strong>United</strong> States outside <strong>of</strong> a few cities with high population<br />
density such as New York and San Francisco. Yes, <strong>the</strong>re are some regional or new delivery players <strong>in</strong> select<br />
markets that are test<strong>in</strong>g onl<strong>in</strong>e grocery models, but naysayers claim it is not susta<strong>in</strong>able and will never be<br />
pr<strong>of</strong>itable. Contrary to conventional wisdom, <strong>Kantar</strong> <strong>Retail</strong> is predict<strong>in</strong>g that U.S. onl<strong>in</strong>e grocery shopp<strong>in</strong>g is<br />
about to explode—and it’s not a matter <strong>of</strong> “IF,” it’s a question <strong>of</strong> “WHEN.”<br />
Contrary to conventional wisdom, <strong>Kantar</strong> <strong>Retail</strong><br />
is predict<strong>in</strong>g that U.S. onl<strong>in</strong>e grocery shopp<strong>in</strong>g is<br />
about to explode—and it’s not a matter <strong>of</strong> “IF,” it’s a<br />
question <strong>of</strong> “WHEN.”<br />
As <strong>Kantar</strong> <strong>Retail</strong> looks across <strong>the</strong> global landscape, onl<strong>in</strong>e grocery shopp<strong>in</strong>g is evolv<strong>in</strong>g dramatically <strong>in</strong> <strong>the</strong><br />
form <strong>of</strong> home delivery and o<strong>the</strong>r “click & collect” models—with <strong>the</strong> UK and France lead<strong>in</strong>g <strong>the</strong> way. Certa<strong>in</strong>ly<br />
<strong>the</strong>re are many differences <strong>in</strong> <strong>the</strong> evolution <strong>of</strong> onl<strong>in</strong>e shopp<strong>in</strong>g <strong>in</strong> general as well as retail market development<br />
across <strong>the</strong>se three markets, but <strong>the</strong> fact rema<strong>in</strong>s that onl<strong>in</strong>e grocery shopp<strong>in</strong>g is grow<strong>in</strong>g quickly across <strong>the</strong><br />
board—especially as retailers figure out ways to deliver convenience to grocery shoppers without necessarily<br />
<strong>in</strong>curr<strong>in</strong>g <strong>the</strong> cost <strong>of</strong> <strong>the</strong> last mile associated with home delivery. Innovation <strong>in</strong> click & collect models promises<br />
to accelerate <strong>the</strong> growth <strong>of</strong> onl<strong>in</strong>e grocery <strong>in</strong> all three markets. Yes, even <strong>in</strong> <strong>the</strong> <strong>United</strong> States.<br />
To support our hypo<strong>the</strong>sis, <strong>Kantar</strong> <strong>Retail</strong> partnered with Compete (a <strong>Kantar</strong> Media company) to delve <strong>in</strong>to<br />
<strong>the</strong> state <strong>of</strong> onl<strong>in</strong>e grocery shopp<strong>in</strong>g <strong>in</strong> each market today by gett<strong>in</strong>g a read on why and how shoppers buy<br />
groceries onl<strong>in</strong>e—as well as understand what <strong>the</strong> barriers are for those who don’t shop onl<strong>in</strong>e today for<br />
groceries.<br />
Understand<strong>in</strong>g <strong>the</strong> state <strong>of</strong> <strong>the</strong> market today and <strong>the</strong> <strong>in</strong>sights conta<strong>in</strong>ed <strong>in</strong> this report are critical for retailers<br />
and manufacturers alike to prepare for <strong>the</strong> future, today.<br />
Innovation <strong>in</strong> click & collect models promises to<br />
accelerate <strong>the</strong> growth <strong>of</strong> onl<strong>in</strong>e grocery.<br />
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