The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
The Future of Online Grocery Shopping in the United ... - Kantar Retail
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Despite <strong>the</strong> limited penetration <strong>of</strong> onl<strong>in</strong>e grocery sales, onl<strong>in</strong>e shopp<strong>in</strong>g habits are “sticky” among shoppers<br />
who already shop onl<strong>in</strong>e: 11% <strong>of</strong> <strong>the</strong>se shoppers have purchased groceries onl<strong>in</strong>e (Figure 2).<br />
27%<br />
Books *<br />
49%<br />
30%<br />
Media#<br />
© 2012 <strong>Kantar</strong> <strong>Retail</strong><br />
42%<br />
65%<br />
Apparel<br />
35%<br />
29%<br />
30%<br />
Electronics<br />
Figure 2: Categories Purchased <strong>in</strong> Last 3 Months: In-Store vs. <strong>Onl<strong>in</strong>e</strong><br />
47%<br />
*Physical and electronic; #Movies, music, and video games<br />
**Paper products, cleaners, laundry supplies, etc.<br />
***Includ<strong>in</strong>g furniture<br />
Source: Compete <strong>Onl<strong>in</strong>e</strong> Intelligence Study, Spr<strong>in</strong>g 2012; <strong>Kantar</strong> <strong>Retail</strong> analysis<br />
26%<br />
Shoes<br />
70%<br />
25%<br />
Health & beauty<br />
products<br />
49%<br />
16%<br />
Office & school supplies<br />
28%<br />
HOW BIG: <strong>The</strong> <strong>Onl<strong>in</strong>e</strong> <strong>Grocery</strong> Market <strong>in</strong> <strong>the</strong> <strong>United</strong> States Today<br />
In-Store <strong>Onl<strong>in</strong>e</strong><br />
Baby, children & toys<br />
15%<br />
22%<br />
Jewelry & accessories<br />
- 4 -<br />
15%<br />
31%<br />
13%<br />
Kitchenware & HH<br />
appliances<br />
50%<br />
Pet supplies<br />
12%<br />
91%<br />
Groceries<br />
11%<br />
21%<br />
Sport<strong>in</strong>g goods<br />
11%<br />
82%<br />
10%<br />
HH essentials **<br />
39%<br />
HI products & tools<br />
9%<br />
22%<br />
Home furnish<strong>in</strong>gs ***<br />
8%<br />
43%<br />
Garden supplies<br />
7%
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