Annual Report - BNP Paribas

Combining CSR
and economic performance
A duty of management
BNP Paribas does not consider corporate social responsibility (CSR) as a simple
act of altruism, but rather as a duty of management helping to ensure that
the economic, social and environmental aspects of a company, its employees
and its corporate philosophy are working in harmony. The Group is particularly
focused on CSR, with each business assuming responsibility for any effects its
activities may have on its business partners and the environment.
The steps that need to be taken to counter the social and environmental impact
of these activities on stakeholders is systematically charted and a diagnostic
review is carried out incorporating the results of a self-assessment by the entity
concerned with the fi ndings of analyses performed by the principal SRI rating
agencies and the Group’s other stakeholders. The Group’s approach becomes
operational with the implementation of action plans at core business, business
line, territory and function level. Any new direction is validated by the Executive
Committee.
5. Implementation of
yearly action plans
4. Incorporation of
external evaluations
1. Yearly update of the main
challenges and of the related
diagnostic review
2. Systematic coverage
of all risk areas
3. Self-assessment
A cross-disciplinary function
The Group has over 40 business lines in over 85 countries around the world, all
of which have a role to play in the Group’s sustainable development approach.
The cross-disciplinary Group Sustainable Development (GSD) function coordinates
and runs the overall policy. As well as maintaining a direct link with
all line managers, GSD coordinates a network of over 150 experts from all
divisions, business lines, territories and functions.