Annual Report - BNP Paribas

Responsible investment,
sustainable development
and philanthropy
are essential components of
the advisory and investment
services offered by
BNP Paribas Banque Privée.
A specialised team assists
clients with services such
as a foundation specifi cally
dedicated to helping
private clients with their
philanthropic ventures
and a range of innovative
investment funds focusing
on micro-credit, renewable
energies and waste or water
treatment.
For its larger clients,
mindful of the heritage
to be passed on to future
generations, the Private
Banking activity organises
a major conference on
philanthropy and sustainable
development each year. In
2007, the event was presided
over by Amartya Kumar Sen
(Nobel Prize for Economics)
and drew speakers as
diverse as Franck Riboud,
the Chairman of Danone,
Yann Arthus-Bertrand,
Alice Dautry for the Institut
Pasteur, Pamela Hartigan
of the Schwab Foundation
and Ronald Arculli of the
Hong Kong Stock Exchange.
This conference, which
has become renowned in
the world of philanthropy,
brings together private
clients of around 30 different
nationalities.
P r Amartya Sen
Customer development
Improving commercial organisation with a view to optimising the effi ciency
of the sales force. Enhancing the management tools used by front-line
commercial staff and adapting the offering to client needs through client
segmentation.
Setting up special Family Offi ce and Independent Asset Manager structures
in Europe.
Strengthening the Corporate Advisory approach, particularly in Italy and France.
Consolidating the organisation specialising in ultra high net work individuals
and expanding the product offering.
Developing the sales force, particularly in Asia.
Continued efforts to improve operating effi ciency
Adapting the Private Banking organisation to European MiFID rules and providing
clients with specialised assistance in this domain.
Launching a re-engineering programme aimed at improving the effi ciency of
processes in Private Banking as part of a quality drive.
Overhaul of operating and technology systems at the branch offi ce in Greece.
Continued development of asset management tools and improvement of
client reporting systems.
Continued strengthening of the risk monitoring system.
Sustained profi table growth momentum
In 2007, BNP Paribas Banque Privée continued to implement its strategy
focused on organic growth and targeted acquisitions.
The Private Banking activity signifi cantly broadened its international reach
again in 2007 in the world’s new wealth regions, notably Asia, thanks to the
intense recruitment of commercial teams.
Meanwhile, it continued to strengthen its positioning in southern Europe and
Benelux. In Italy, the internal joint venture model with the BNL bc network was
set up and should be running at full strength in 2008. In the Netherlands, the
acquisition of the private banking arm of KAS Bank by Nachenius Tjeenk, the
Dutch Private Banking subsidiary, underscoring BNP Paribas’ leading status
in this attractive market.
In France, BNP Paribas Banque Privée successfully acquired Dexia Banque
Privée France which was merged with BNP Paribas SA on 1 January 2008
and renamed Banque Privée Anjou. As a result of this major operation, the
Private Banking business confi rmed its leadership in the French domestic
market, a position which was further highlighted when it was awarded the title
of “Best Private Bank” by Euromoney magazine in January 2008.