Annual Report - BNP Paribas

Individual clients
A record year for new accounts
2007 goes down as a record year for client acquisitions, with more than
530,000 individual demand accounts opened, an increase of some 26%
on 2006. This strong momentum is confi rmed by the net growth in the number
of individual accounts, which reported a signifi cant increase for the third year
running (230,000 versus 170,000 in 2006 and 155,000 in 2005).
This performance refl ects the targeted client acquisition strategy implemented
several years ago with the goal of renewing and developing the individual client
business:
the network confi rmed its focus on proximity by opening 34 new branches,
bringing the total to 140 new branches in four years in sectors that offer
strong development potential. The 104 point-of-sale relocations carried out
over the same period also attest to the mobility of this strategy.
the very active campaign targeting the younger population – clients’
children, students and young working people (see inset) – also paid off.
A remarkable 328,000 client relationships were established with under-30s
in 2007.
the national client sponsorship campaign led to 21,000 new account
openings, which refl ect the satisfaction of our clients and their willingness
to recommend us.
The network’s client advisors also strongly promoted Private Banking’s
services. As a result, they guided 12,800 clients towards Wealth
Management Advisors. At the end of 2007, 110,000 households, representing
more than EUR 60 billion in assets under management, were benefi ting from
Private Banking services in France.
A dynamic policy
focusing on the young
Innovative offerings adapted
to every age group:
140,000 BNP Paribas
Multiplacement Avenir
life insurance contracts
have been set up
for clients’ children since
the product was launched
at the end of 2006;
successful assistance
to students with their
everyday challenges
and in their relations
with the Bank: Jeun’Appart
housing deposits,
bank balance consultation
via SMS, free overdraft
facilities;
new global approach to
young people starting work,
together with BNP Paribas
Santé, a complementary
healthcare package
adapted to their budget.
Major partnership
with student mutual
insurance network:
a common goal of providing
students with access
to banking services
and healthcare coverage;
more than 11,000 new
clients in six months.
A highly original marketing
and communication
campaign:
shock comics Erik
and Ramzy bring the Bank
closer to the under-30s
through a multimedia
campaign delivered
largely via mobile phone
and internet;
BNP Paribas Annual Report 2007 /////// French Retail Banking
updating of the under-30s
space on bnpparibas.net
to give it a clearer
identity and to showcase
the offering;
strengthened online
appeal with a chat
room, music and game
downloads, etc.
Sunday Start: through
its strong association
with the tennis world,
BNP Paribas is inviting
10,000 young people
to the Paris Masters
at Bercy sports stadium
in the French capital.
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