Annual Report - BNP Paribas

BNP Paribas Private Banking
Private Banking offers high value-added products and services designed to respond to the expectations of
a sophisticated, wealthy clientele.
The Private Banking offering includes:
wealth management services: estate planning and advisory on holding structures;
fi nancial services: advisory on asset allocation, investment products, securities, discretionary portfolio
management;
expert advisory in specifi c fi elds: art, real estate and rural property in particular.
The Private Banking model is based on the notion of global advisory and
servicing along the whole wealth cycle. To provide its clients with products
and services that best fi t their individual needs, BNP Paribas Private Banking
has adopted an open architecture approach in terms of offering. It hence
creates wealth solutions sourced from the Group’s other businesses (Asset
Management, Securities Services, Insurance, Corporate Finance, Fixed
Income, Equity Derivatives, etc.), as well as external providers.
BNP Paribas Banque Privée employs over 4,300 dedicated professionals and
is present in over 30 countries, primarily in the major private wealth management
centres in Europe and Asia.
BNP Paribas Banque Privée is no. 1 in France with EUR 63 billion in client
assets and a reinforced network of 222 Private Banking Centres nationwide,
plus a wealth management department specialising in clients with more than
EUR 5 million in assets. It ranks no. 5 in western Europe, where it is rapidly
developing its presence in domestic markets (source: 2008 Euromoney rankings),
and is one of the Top 3 private banks in Asia (source: Asiamoney 2007
rankings).
At end-2007, BNP Paribas Banque Privée overall held over EUR 157 billion of
client assets on behalf of its clients.
Fast-paced expansion
and a clear improvement in profi tability
In a mixed context for the fi nancial industry, BNP Paribas Banque Privée
achieved a marked improvement in its results in 2007 and continued to develop
its commercial operations at a brisk pace.
Product development
Strong growth in transaction activity, driven by equities and increasingly
sophisticated structured products.
Signifi cant enhancement of the alternative investment offering with the
promotion of numerous private equity products (including PAI Europe V),
continued development in hedge funds and the expansion of real estate and
ethical funds (campaigns targeting sophisticated investors).
Continued development of discretionary management following the
expansion of the offering and innovative mandates carried out in 2007.
Overhaul of broker monitoring and validation procedures and development
of a product scoring system to comply with the European Markets in
Financial Instruments Directive (MiFID).
BNP Paribas Annual Report 2007 /////// Asset Management & Services
76_77