Annual Report - BNP Paribas

Servicing our clients
BNP Paribas CIB has made client relations the cornerstone of its strategy,
with the primary aims of:
developing long-term relationships with its clients;
meeting all their needs by making available the Bank’s entire product range
and offering:
- a single client interface,
- coordinated access to the product specialists in all of the Group’s business lines,
- the ability to advise on and structure global, innovative solutions adapted
to the client’s specifi c requirements.
To achieve these aims some 1,000 staff – relationship managers and credit
analysts – have been tasked with serving:
6,300 corporate clients:
- major corporations,
- medium-sized businesses with high development potential;
800 fi nancial institutions:
- general and specialised banks (public or private),
- insurance companies, mutual health insurers, personal risk protection
providers,
- pension funds,
- fund managers,
- central banks and supranational entities;
65 investment funds focused primarily on the private equity sector,
sovereign funds.
These resources are deployed in all of the regions of the world where
BNP Paribas operates, particularly:
France, Italy and western European countries, which today represent
BNP Paribas’ core domestic market;
central and eastern Europe, identified by the Bank as a high potential
development zone;
the developed markets of North America, Japan and Australia;
markets targeted for their high growth and business potential, particularly
continental Asia, the Middle East – where the Bank has a deep footprint
in most countries – and Latin America.
BNP Paribas CIB is also committed to reinforcing its resources in fi ve highgrowth
countries/zones in order to better serve its clients: China, India, Russia,
Latin America and the Middle East.
BNP Paribas Annual Report 2007 /////// Corporate & Investment Banking
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