Annual Report - BNP Paribas

“BNL Mutuo Revolution”: residential mortgage offer with the unique combination
of loan-to-value up to 100%, duration of up to 40 years and fi xed
interest rate and “BNL Prestito Personale Revolution”: personal loan with
a duration of up to 120 months and for amounts up to EUR 100,000. With
these two products BNL aims at increasing the accessibility of loans for
young couples, one of the growing segments of the market, currently under
represented in BNL’s customer portfolio. After the launch of these products,
production of both residential mortgages and consumer credit have signifi -
cantly accelerated;
“BNL Libretti di risparmio Kids”: a successful co-marketing experience
with major movies (Arthur and the Minimei, Pirates of the Caribbean, The
Winxs) dedicated to young customers and generating 28,000 new savings
accounts in 2007.
½ Asset Management products
As a consequence of the strong co-operation between BNL bc and
BNP Paribas product factories, BNL bc’s Asset Management offer has been
characterised by wide-ranging innovation, targeting two main areas:
revising and rationalising the mutual fund offer: “BNP Paribas Equipe”:
structured around three different investment profi les to match clients’ risk
appetite and with a fl exible management style based on bonds and equity mix,
“BNP Paribas 100% e più”: coupling capital guarantee with the possibility of
benefi tting from equity market trends in three different geographical areas
Europe-wide. The two products have gathered EUR 1.7 billion in six months;
in order to add value and attractiveness to the whole range of investment
products, in the course of 2007 BNL has also started distributing certifi cates
of BNP Paribas: equity protection, twin win, jet and other products dedicated
to Private Banking clients, gathering a total of almost EUR 200 million.
½ Insurance and Credit Protection products
Insurance and Credit Protection products – strengthened by the effective cooperation
with BNP Paribas product factories – have represented a key profi -
tability driver in the 2007 performance of Retail & Private, thanks to:
the placement of signifi cant amounts of both unit-linked and index-linked
life insurance products, allowing BNL bc to rank amongst the top banking
players in the industry in terms of gross premiums;
the revitalisation of credit protection offering: “BNL Serenity”: dedicated to
residential mortgages protection, “BNL Continuity”: dedicated to protect
business continuity from life events. Since the launch of these products,
the percentage of capital protection on new lending has almost tripled,
increasing from less than 20% at the beginning of the year to 50% over the
last months of 2007;
in October BNL bc has started selling “Serenity” also to the existing stock of
mortgages, assuring EUR 210 million in mortgages in 2007.
BNP Paribas Annual Report 2007 /////// BNL banca commerciale
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