County Durham Local Teenage Pregnancy Strategy - Full Document
County Durham Local Teenage Pregnancy Strategy - Full Document
County Durham Local Teenage Pregnancy Strategy - Full Document
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<strong>Local</strong> Media Campaign<br />
<strong>County</strong> <strong>Durham</strong> and Darlington<br />
Strategic Vision<br />
- The local media campaign will reinforce those messages given in the<br />
national campaign as well as enabling the following things to happen.<br />
- Young people will receive information about local services through a<br />
variety of media sources. They will be able to access that information<br />
easily and it will be presented in a form that is useful to all young people.<br />
The local media campaign will move forward from the start with innovative<br />
practice and using a selection of media forms, including credit card sized<br />
information cards, posters and a website based on local information about<br />
advice and services in <strong>County</strong> <strong>Durham</strong> and Darlington.<br />
- It will be the responsibility of a specific post holder to ensure that accurate<br />
and up to date information on services is collected. That information will<br />
be fed to the Tackling <strong>Teenage</strong> <strong>Pregnancy</strong> Co-ordinator who will organise<br />
its collation, distribute it to Sexwise and to local sources as follows:<br />
There will be agreements with local businesses and organisations so that<br />
there is a procedure for replacement of posters and other materials as<br />
they become old, out of date or stolen. Links with the Specialist Health<br />
Promotion Service and library service will be used for this.<br />
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