County Durham Local Teenage Pregnancy Strategy - Full Document

professionals working with vulnerable young people. Health Promotion
Specialists are also a crucial link for promoting this.
Usage of the site and requests for information from the Library can be gained
from the web server.
Young people will be consulted to gain an understanding of how they would like
to see the local website develop, what information they would like to see on it and
what it should be called. This will be done by using links already forged with
Education, Social Services and Voluntary Organisations.
3. Plans for using and adapting national campaign materials
All local plans for advertising will be made in reference to the national campaign.
In County Durham we intend to particularly use nationally produced posters and
post cards in conjunction with locally produced posters and credit card sized
information cards. Messages of the national campaign which we will particularly
reinforce are:
- You can get free confidential advice and information about contraception
whatever your age.
- If you are sexually active, use contraception (to prevent pregnancy and
Sexually Transmitted Diseases).
4. Young Men and Vulnerable Young People
As well as the website, posters and small cards will be distributed throughout the
county detailing local services and giving telephone numbers of relevant sources
of information and advice. The small cards will be used in two ways. Firstly,
there will be a pilot scheme for the county which will run in the Sedgefield PCG
area. Credit card sized information cards will be placed in supermarkets where
pregnancy testing kits can be obtained and they will be included in pregnancy
testing kits dispensed by pharmacists. They will detail telephone numbers of a
range of sources of advice and information. A second pilot scheme in the Dales
locality will involve a dual-sided credit type card which will enable young people
to obtain condom or emergency contraception simply by handing over the card to
any GP’s Surgery within the PCG area. It will be advertised by an accompanying
poster and by an information leaflet which also folds to credit card size. The
posters and cards will be placed in areas where young people can easily see
them and where they can read them privately. Links with local cafes, fast food
outlets, leisure centres, local transport companies and other areas requested by
young people will be forged and developed, and the links already established
with Community Education, Youth Offending Team (YOT), Youth Services, the
Voluntary Sector and Sexual Health Outreach Workers will be used to enable
boys and vulnerable young people to access information in places which they are
at ease and private. For instance, posters and credit card sized information
cards will be placed on the back of toilet doors so that young people can read the
information privately and without being seen by peers or anyone else. The
information cards will be placed in toilets so that young people can take them
away and read them later. Information can also be disseminated to young people
in the Looked After System by incorporating sexual health issues into existing
publications such as the quarterly mail shot ‘Who Cares’. The Investing in
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