Understanding Consumer Reactions to Assortment Unavailability
Understanding Consumer Reactions to Assortment Unavailability
Understanding Consumer Reactions to Assortment Unavailability
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Franses, Philip Hans and Richard Paap (2001), Quantitative Models in Marketing Research.<br />
Cambridge: Cambridge University Press.<br />
Gat<strong>to</strong>rna, John (1988), Effective Logistics Management, International Journal of Physical<br />
Distribution & Materials Management, 18 (2,3), 4-92.<br />
GfK (2004), GfK Zomerrapport, Dongen: GfK.<br />
Gourville, John T. and Dilip Soman (2005), Over Choice and <strong>Assortment</strong> Type: When and Why<br />
Variety Backfires, Marketing Science, 24 (3), 367-381<br />
Greene, William H. (1998), LIMDEP Version 7.0 User’s Manual Revised Edition. New York:<br />
Eonometric Software.<br />
Guadagni, Peter M. and John D.C. Little (1983), A Logit Model of Brand Choice Calibrated on<br />
Scanner Data, Marketing Science, 2 (3), 203-238.<br />
Hair, Joseph F., Rolf E. Anderson, Ronald L. Tatham, and William C. Black (1998),<br />
Multivariate Data Analysis. Upper Saddle River: Prentice Hall.<br />
Hanssens, Dominique H., Leonard J. Parsons, and Randall L. Schultz (2000), Market Response<br />
Models. Bos<strong>to</strong>n: Kluwer Academic Publishers.<br />
Henderson, Terilyn A. and Elizabeth A. Mihas (2000), Building Retail Brands, The McKinsey<br />
Quarterly, (3), 110-117.<br />
Hirschman, Elizabeth C. and Morris B. Holbrook (1982), Hedonic Consumption: Emerging<br />
Concepts, Methods and Propositions, Journal of Marketing, 46 (Summer), 92-101.<br />
Hoch, Stephan J., Eric T. Bradlow, and Brian Wansink (1999), The Variety of an <strong>Assortment</strong>,<br />
Marketing Science, 18 (4), 527-546.<br />
Hufmann, Cynthia and Barbara E. Kahn (1998), Variety for Sale: Mass Cus<strong>to</strong>mization or Mass<br />
Confusion, Journal of Retailing, 74 (4), 491-513.<br />
IRI (2005), How <strong>to</strong> S<strong>to</strong>p the Private Label Threat? Presentation by Karel Smit, IRI-Seminar,<br />
June 1, 2005.<br />
Iyengar, Sheena S. and Mark R. Lepper (2000), When Choice Is Demotivating: Can One Desire<br />
<strong>to</strong>o Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-<br />
1006.<br />
Kahn, Barbara E. and Donald R. Lehmann (1991), Modeling Choice among <strong>Assortment</strong>s,<br />
Journal of Retailing, 67 (Fall), 274-299.<br />
Kahn, Barbara E. and Leigh McAlister (1997), Grocery Revolution: The New Focus on the<br />
<strong>Consumer</strong>. Reading, MA: Addison Wesley.<br />
129