- Page 1: LAURENS SLOOT Understanding Consume
- Page 5 and 6: Promotiecommissie Promotoren: Prof.
- Page 7 and 8: heb ik regelmatig een beroep gedaan
- Page 9 and 10: 2.3.9 Analysis 44 2.4 Empirical res
- Page 11 and 12: 4.4.2 Decomposition of sales effect
- Page 13 and 14: store readjusts the shelf after a d
- Page 15 and 16: hypothetical stock-outs in a wide v
- Page 17 and 18: 1.3 The role of assortment in the s
- Page 19 and 20: value assortment more than do those
- Page 21 and 22: 4), we test the short- and long-ter
- Page 23 and 24: Furthermore, assortment is a major
- Page 25 and 26: CHAPTER 2 THE IMPACT OF BRAND EQUIT
- Page 27 and 28: focused on the definition and measu
- Page 29 and 30: Table 2.1: Methodological overview
- Page 31 and 32: (4) Cancel: dropping the intended p
- Page 33 and 34: A second important characteristic i
- Page 35 and 36: important determinants of OOS react
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- Page 39 and 40: 2.3.4 Other explanatory variables O
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- Page 45 and 46: common-method variance, we implemen
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Table 2.8: Summary of hypotheses an
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segment, we provide managerial dire
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manufacturers demonstrate their cat
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Appendix 2A: Overview and Definitio
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3.1 Introduction Since the publicat
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generalize our results and test sev
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might be different. The only except
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variety seeking, many consumers wil
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3.5 Experimental design 3.5.1 Proce
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3.6 Experimental results We provide
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Figure 3.2: Interaction effect of b
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3.7 Study 2 In Study 2, we develop
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(Ailawadi and Harlam 2004). Therefo
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3.9 Research methodology 3.9.1 Data
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Product-related antecedents. We ass
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interaction effects between assortm
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importance of several of the antece
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Table 3.6: Estimation results of or
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“statistically marginal” 1% of
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and to such a level that retailers
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CHAPTER 4 THE SHORT- AND LONG-TERM
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considered both assortment percepti
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All the delisted brands can be cons
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Clear evidence indicates that the s
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The retailer supplied a database de
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observed sales prior to the delisti
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where i denotes the store (I = 1, 2
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that a model in which the effect of
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The first graph in Figure 4.3 shows
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At the end of our sample, the effec
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new buyers generate 28% of the sale
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search time in front of the deterge
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4.8 Management implications On the
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CHAPTER 5: GENERAL DISCUSSION 5.1 S
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etailer boycotts a brand. Due to th
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more attractive than a full assortm
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Furthermore, Chapter 4 is based on
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Baumgartner, Hans and Christian Hom
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Dhar, Ravi and Klaus Wertenbroch (2
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Kahn, Barbara E. and Brian Wansink
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Serdar, Sayman, Stephen J. Hoch, an
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NEDERLANDSE SAMENVATTING (Summary i
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productgerelateerde factoren. Facto
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ERASMUS RESEARCH INSTITUTE OF MANAG
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Graaf, G. de, Tractable Morality: C
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Muller, A.R., The Rise of Regionali
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Understanding Consumer Reactions to