Understanding Consumer Reactions to Assortment Unavailability

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Table 3.4: Average, standard deviation (s.d.), and correlation coefficients for variables in Study 2 (n = 1213) 12 Average s.d. SSI CI BE BT PT CL AS STR NB ST NAS PB SEX AGE SSI 1.29 0.85 1.00 CI 2.79 1.38 .16 1.00 BE 5.28 1.05 .16 .15 1.00 BT 0.17 0.37 -.08 -.06 -.60 1.00 PT 4.58 0.79 .15 .16 -.12 -.12 1.00 CL 0.23 0.14 .15 .16 -.04 -.04 .19 1.00 AS 1.00 0.11 -.02 .03 .05 .05 .00 -.02 1.00 STR 0.56 0.17 -.06 -.05 -.11 -.11 -.24 .04 .01 1.00 NB 7.04 1.97 -.02 .04 -.19 -.19 .07 -.38 .32 .19 1.00 ST 0.50 0.50 .01 .10 .04 .04 .03 .01 .29 -.05 .13 1.00 NAS 3.11 1.44 -.01 -.02 -.02 -.02 -.02 -.01 -.12 .00 -.05 -.12 1.00 PB 0.12 0.33 -.04 -.06 .01 .01 -.11 -.05 -.01 -.02 -.03 .05 .02 1.00 SEX 0.77 0.42 -.10 .01 .04 .04 -.13 -.00 .02 .05 -.02 .01 .06 .03 1.00 AGE 2.55 0.85 -.01 .06 .04 .04 -.09 -.02 .02 -.08 .03 .13 .02 .00 .04 1.00 3.10 Empirical results 3.10.1 Descriptive statistics We used median splits to classify the antecedents into low-equity versus high-equity brands and then calculated the average SSI and CI for each group. We also used median splits to distinguish between store-loyal and store-switching consumers and complainers and noncomplainers. In Table 3.5, we report the average SSI and CI and the percentages of store switchers and complainers for each antecedent. We find substantial significant differences that underline the 12 The abbreviations and measurements of the dependent and independent variables appear in Appendix 3A. Significant relations (p < 0.05) are bolded. 83
importance of several of the antecedents in our conceptual model (Table 3.5). For example, if a high-equity brand is delisted, 17% of its buyers indicate that they will visit the store less frequently. For a low-equity brand, this percentage is only 8%. If a brand delisting occurs in a product group with a high hedonic level, 20% of its buyers indicate that they would be less loyal to the store, whereas the percentage of store switchers for brand delistings in low hedonic product categories is only 7% Table 3.5: Averages and percentages of store switching intentions and complaining intentions per antecedent (n = 1213) 13 Antecedent Brand equity (low versus high) Brand type (manufacturer versus store brand) Product type (low versus high hedonic level) Concentration level (low versus high) Assortment size (low versus high) Proportion of high-equity brands (low versus high) Number of brands (low versus high) Store type (price- versus service-oriented) Number of alternative stores (low versus high) Store Switching 1.17 (8%) 1.32 (14%) 1.14 (7%) 1.21 (9%) 1.31 (14%) 1.30 (14%) 1.32 (14%) 1.28 (13%) 1.30 (14%) Intentions Complaining Intentions 84 1.41 (17%) 1.13 (6%) 1.46 (20%) 1.39 (17%) 1.25 (11%) 1.23 (9%) 1.24 (11%) 1.29 (12%) 1.26 (11%) 2.62 (41%) 2.83 (47%) 2.53 (38%) 2.63 (49%) 2.82 (48%) 2.78 (46%) 2.76 (44%) 2.65 (42%) 2.78 (45%) Total 1.28 (13%) 2.78 (46%) 13 Significant relations (p < .05) are bolded. 2.96 (52%) 2.60 (41%) 3.11 (57%) 2.99 (53%) 2.74 (45%) 2.80 (48%) 2.81 (49%) 2.93 (51%) 2.79 (48%)
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LAURENS SLOOT Understanding Consume
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UNDERSTANDING CONSUMER REACTIONS TO
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PREFACE (IN DUTCH) Begin 2001 schre
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TABLE OF CONTENTS Preface (in Dutch
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3.7 Study 2 74 3.8 Hypotheses 74 3.
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CHAPTER 1: INTRODUCTION AND OVERVIE
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Most supply chain-oriented reductio
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400 square meters) are disappearing
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more. However, Aldi is known to be
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antecedents, such as the brand equi
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of assortment reduction responses a
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assortment benefits and assortment
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2.1 Introduction Out-of-stock (OOS)
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other explanatory studies, we study
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Studies that apply exploratory desi
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Table 2.2: Methodological overview
Page 34 and 35: Situation-related variables. Situat
Page 36 and 37: As noted, consumers generally prefe
Page 38 and 39: 2.3.3 The interaction of hedonic le
Page 40 and 41: For example, supermarkets are usual
Page 42 and 43: were selected for further analyses.
Page 44 and 45: example, a key utilitarian benefit
Page 46 and 47: The mathematical formulation of the
Page 48 and 49: Table 2.6: Correlation matrix depen
Page 50 and 51: correlation between the hedonic lev
Page 52 and 53: 2.6 Discussion In this study, we in
Page 54 and 55: Following the literature on promoti
Page 56 and 57: consider this finding when they att
Page 58 and 59: Appendix 2A: Overview and definitio
Page 60 and 61: CHAPTER 3 UNDERSTANDING THE IMPACT
Page 62 and 63: the Dutch food retailer Edah delist
Page 64 and 65: FMI (1993) conducts natural experim
Page 66 and 67: customers no longer or less frequen
Page 68 and 69: extent, comparable to the tendency
Page 70 and 71: Figure 3.1: Graphical display of as
Page 72 and 73: consumers evaluate assortments that
Page 74 and 75: Figure 3.3: Interaction effect of a
Page 76 and 77: SSI (H1). We expect that the brand
Page 78 and 79: 3.8.4 Store-related antecedents Fin
Page 80 and 81: among the 10 specified product grou
Page 82 and 83: Retail assortment-related anteceden
Page 86 and 87: 3.10.2 Store switching intentions W
Page 88 and 89: effects indicated in Study 1 (β =
Page 90 and 91: 3.12 Managerial implications Retail
Page 92 and 93: Appendix 3A: Overview and definitio
Page 94 and 95: 4.1 Introduction Since the early 19
Page 96 and 97: changes in assortment perceptions (
Page 98 and 99: Negative sales effects may occur be
Page 100 and 101: therefore might question the existe
Page 102 and 103: Table 4.2: Overview of separate ana
Page 104 and 105: analogously. The resulting complete
Page 106 and 107: changes in the price level do not i
Page 108 and 109: Table 4.4: Estimated parameters for
Page 110 and 111: Table 4.5: Estimated parameters for
Page 112 and 113: infrequently in the sample stores a
Page 114 and 115: Measurement. Following Hoch, Bradlo
Page 116 and 117: 4.7 Discussion In this collaborativ
Page 118 and 119: into consequences at the customer l
Page 120 and 121: eduction occurs, and the type of st
Page 122 and 123: Manufacturers in hedonic product gr
Page 124 and 125: 2. When retailers set priorities fo
Page 126 and 127: References Aaker, David A. (1991),
Page 128 and 129: Broniarczyk, Susan M. and Wayne D.
Page 130 and 131: Franses, Philip Hans and Richard Pa
Page 132 and 133: Narasimhan, Chakravartthi, Scott A.
Page 134 and 135:
Van Trijp, Hans C.M., Wayne D. Hoye
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de rol van het assortiment bij het
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die het out-of-stock niveau binnen
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Campbell, R.A.J., Rethinking Risk i
Page 142 and 143:
Langen, P.W. de, The Performance of
Page 144 and 145:
Slager, A.M.H., Banking across Bord
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