Understanding Consumer Reactions to Assortment Unavailability

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Table 2.6: Correlation matrix dependent and independent variables 8 (N = 681) 9 Dependent Variables Independent Variables BS SS IS PP BE HL NB SP BL IB BF SL AS ST TR WK PU SA SF TC AG PC QC BS 1.00 SS -.36 1.00 IS -.36 -.23 1.00 PP -.45 -.29 -.29 1.00 BE -.19 .15 .11 -.03 1.00 HL -.06 .18 -.03 -.06 .30 1.00 NB -.16 .18 .01 -.07 -.09 .12 1.00 SP .02 -.10 -.10 .15 .02 .33 .07 1.00 BL -.26 .16 .01 .13 .20 .10 .05 -.05 1.00 IB -.01 -.13 .00 .12 .03 -.00 -.06 .02 -.13 1.00 BF .01 .13 -.01 -.11 .11 .31 -.14 -.23 .16 -.08 1.00 SL .02 -.07 .06 -.02 -.06 -.06 -.05 -.03 .14 -.04 .11 1.00 AS -.04 .06 -.02 .01 .02 -,01 .01 -.03 -.06 .02 .03 -.07 1.00 ST -.04 .03 .02 .00 .09 -.01 -.04 -.07 .01 .03 .04 -.10 .51 1.00 TR .03 -.06 .04 -.01 -.12 -.03 .01 .06 .05 -.10 -.09 .12 -.16 -.15 1.00 WK .06 .00 .07 -.13 -.06 .01 .03 -.01 -.11 -.01 -.06 -.05 -.48 -.00 .14 1.00 PU -.02 .01 .04 -.03 -.07 -.18 .16 -.19 -.06 -.01 .04 .04 -.06 -.12 .06 .06 1.00 SA -.01 .02 .04 -.05 -.01 -.03 -.05 -.01 -.08 .03 .03 -.09 -.00 -.02 -.07 .06 .01 1.00 SF -.01 .08 -.02 -.05 .04 .07 .08 -.02 .04 -.02 .12 -.03 .06 .04 -.34 .01 -.07 .13 1.00 TC -.01 -.01 .00 .01 .09 .10 .05 .06 -.03 .08 -.03 -.10 .00 .07 -.04 -.00 -.01 -.35 -.19 1.00 AG -.07 .06 -.02 .04 -.10 -.20 .01 -.07 .06 -.13 .00 .14 .08 .09 .06 -.05 .02 .07 .01 -.23 1.00 PC -.09 -.16 -.05 .09 -.28 -.21 -.03 .06 -.13 .01 -.14 .04 .10 .05 -.05 -.04 -.02 .09 .00 -.08 .11 1.00 QC -.11 .04 .01 .09 .04 -.04 .00 .01 .16 .05 -.03 .03 .02 .05 .05 .03 -.04 -.01 .03 -.09 .16 .15 1.00 8 Dependent variables are dummy variables (no/yes). BS = brand switch, SS = store switch, IS = item switch, and PP = postponement/cancel. Independent variables; see Appendix 2A for abbreviations and measurement. 9 Significant relations (p < 0.05) are bolded.
Table 2.7: Marginal effects of full model (p-value) (n = 681) Brand Switch 48 Store Switch Item Switch Postpone Purchase Constant 0.62 (0.01) -0.37 (0.02) 0.04 (0.83) -0.29 (0.14) Brand equity -0.09 (0.00) 0.04 (0.05) 0.09 (0.00) -0.03 (0.11) Hedonic level 0.01 (0.71) 0.05 (0.02) -0.03 (0.25) -0.03 (0.24) Brand equity × Hedonic level -0.02 (0.51) -0.01 (0.76) 0.06 (0.01) -0.04 (0.07) Product-related antecedents Number of brands -0.03 (0.00) 0.02 (0.00) 0.11 (0.12) -0.02 (0.81) Stockpiling 0.03 (0.61) -0.10 (0.02) -0.17 (0.00) 0.24 (0.00) Brand loyalty -0.26 (0.00) 0.09 (0.03) -0.03 (0.38) 0.21 (0.00) Impulse buying -0.03 (0.63) -0.17 (0.00) 0.00 (0.93) 0.20 (0.00) Buying frequency 0.02 (0.22) 0.01 (0.49) -0.01 (0.42) -0.02 (0.19) Store-related antecedents Store loyalty 0.05 (0.39) -0.06 (0.09) 0.08 (0.05) -0.07 (0.13) Availability of alternative stores 0.01 (0.67) 0.05 (0.05) 0.01 (0.65) -0.07 (0.02) Store type -0.04 (0.46) -0.04 (0.27) 0.01 (0.75) 0.07 (0.17) Situation-related antecedents Shopping trip (0 = minor; 1 = major) 0.04 (0.41) -0.05 (0.16) 0.03 (0.39) -0.02 (0.60) Part of the week (0 = beginning; 1 = end) 0.08 (0.20) 0.07 (0.12) 0.08 (0.10) -0.23 (0.00) Personal usage -0.03 (0.58) -0.01 (0.78) 0.01 (0.73) 0.02 (0.60) Consumer-related antecedents Shopping attitude -0.03 (0.23) 0.01 (0.38) 0.03 (0.13) -0.01 (0.52) Shopping frequency 0.01 (0.48) 0.00 (0.90) 0.00 (0.99) -0.01 (0.38) General time constraint -0.01 (0.56) 0.00 (0.79) 0.01 (0.56) -0.00 (0.96) Age/100 -0.29 (0.04) 0.25 (0.01) -0.05 (0.62) 0.09 (0.46) Price consciousness 0.02 (0.27) -0.03 (0.01) -0.01 (0.44) 0.02 (0.13) Quality consciousness -0.04 (0.04) 0.01 (0.41) 0.00 (0.86) 0.03 (0.15) Hypothesized effects. We find the expected significant negative effect of brand equity on brand switching, in support of H1a. However, no effect of the hedonic level of a product on brand switching is found, so H2a is not supported. In addition, the univariate descriptive analysis shows a significant relationship between the hedonic level of a product and the percentage of brand switching. A possible explanation for this discrepancy may be that brands in hedonic product groups generally have a higher level of brand equity. This claim is supported by the positive
Page 1 and 2: LAURENS SLOOT Understanding Consume
Page 4 and 5: UNDERSTANDING CONSUMER REACTIONS TO
Page 6 and 7: PREFACE (IN DUTCH) Begin 2001 schre
Page 8 and 9: TABLE OF CONTENTS Preface (in Dutch
Page 10 and 11: 3.7 Study 2 74 3.8 Hypotheses 74 3.
Page 12 and 13: CHAPTER 1: INTRODUCTION AND OVERVIE
Page 14 and 15: Most supply chain-oriented reductio
Page 16 and 17: 400 square meters) are disappearing
Page 18 and 19: more. However, Aldi is known to be
Page 20 and 21: antecedents, such as the brand equi
Page 22 and 23: of assortment reduction responses a
Page 24 and 25: assortment benefits and assortment
Page 26 and 27: 2.1 Introduction Out-of-stock (OOS)
Page 28 and 29: other explanatory studies, we study
Page 30 and 31: Studies that apply exploratory desi
Page 32 and 33: Table 2.2: Methodological overview
Page 34 and 35: Situation-related variables. Situat
Page 36 and 37: As noted, consumers generally prefe
Page 38 and 39: 2.3.3 The interaction of hedonic le
Page 40 and 41: For example, supermarkets are usual
Page 42 and 43: were selected for further analyses.
Page 44 and 45: example, a key utilitarian benefit
Page 46 and 47: The mathematical formulation of the
Page 50 and 51: correlation between the hedonic lev
Page 52 and 53: 2.6 Discussion In this study, we in
Page 54 and 55: Following the literature on promoti
Page 56 and 57: consider this finding when they att
Page 58 and 59: Appendix 2A: Overview and definitio
Page 60 and 61: CHAPTER 3 UNDERSTANDING THE IMPACT
Page 62 and 63: the Dutch food retailer Edah delist
Page 64 and 65: FMI (1993) conducts natural experim
Page 66 and 67: customers no longer or less frequen
Page 68 and 69: extent, comparable to the tendency
Page 70 and 71: Figure 3.1: Graphical display of as
Page 72 and 73: consumers evaluate assortments that
Page 74 and 75: Figure 3.3: Interaction effect of a
Page 76 and 77: SSI (H1). We expect that the brand
Page 78 and 79: 3.8.4 Store-related antecedents Fin
Page 80 and 81: among the 10 specified product grou
Page 82 and 83: Retail assortment-related anteceden
Page 84 and 85: Table 3.4: Average, standard deviat
Page 86 and 87: 3.10.2 Store switching intentions W
Page 88 and 89: effects indicated in Study 1 (β =
Page 90 and 91: 3.12 Managerial implications Retail
Page 92 and 93: Appendix 3A: Overview and definitio
Page 94 and 95: 4.1 Introduction Since the early 19
Page 96 and 97: changes in assortment perceptions (
Page 98 and 99:
Negative sales effects may occur be
Page 100 and 101:
therefore might question the existe
Page 102 and 103:
Table 4.2: Overview of separate ana
Page 104 and 105:
analogously. The resulting complete
Page 106 and 107:
changes in the price level do not i
Page 108 and 109:
Table 4.4: Estimated parameters for
Page 110 and 111:
Table 4.5: Estimated parameters for
Page 112 and 113:
infrequently in the sample stores a
Page 114 and 115:
Measurement. Following Hoch, Bradlo
Page 116 and 117:
4.7 Discussion In this collaborativ
Page 118 and 119:
into consequences at the customer l
Page 120 and 121:
eduction occurs, and the type of st
Page 122 and 123:
Manufacturers in hedonic product gr
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2. When retailers set priorities fo
Page 126 and 127:
References Aaker, David A. (1991),
Page 128 and 129:
Broniarczyk, Susan M. and Wayne D.
Page 130 and 131:
Franses, Philip Hans and Richard Pa
Page 132 and 133:
Narasimhan, Chakravartthi, Scott A.
Page 134 and 135:
Van Trijp, Hans C.M., Wayne D. Hoye
Page 136 and 137:
de rol van het assortiment bij het
Page 138 and 139:
die het out-of-stock niveau binnen
Page 140 and 141:
Campbell, R.A.J., Rethinking Risk i
Page 142 and 143:
Langen, P.W. de, The Performance of
Page 144 and 145:
Slager, A.M.H., Banking across Bord
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