Feasibility Study of a Digital Platform for the delivery of UK ... - BFI

UK FILM COUNCIL
affected by the ‘earning lifecycle’ issue. All groups of films have market shares in the non-theatrical windows diminished by virtue of a
much greater number of distributed titles than the annual theatrical release slate, and all groups of films are affected to roughly the same
extent.
70%
60%
50%
40%
30%
20%
10%
0%
Share of annual revenues taken by the top 25 films
released theatrically in 2003
58.8%
15.5%
11.4%
7.2%
box office rental retail online rental
70%
60%
50%
40%
30%
20%
10%
0%
Share of annual revenues taken by the top 25 films
released theatrically in 2004
65.9%
17.8%
15.9%
1.9%
box office rental retail online rental
As can be expected from a list of films that has been selected on box office success alone, this group of films did particularly well in the
theatrical segment, taking in the region of 60 and 65 per cent of total UK revenues in 2003 and 2004 respectively. Therefore the top
grossing 25 films took around six times as much revenue as the UK and specialised films during these two years. At eight and 12 per
cent, this latter group averaged around a 10 per cent market share for the two years.
But in the online rental segment, the share of annual transactions accounted for by top 25 films is not at all dissimilar to the share taken
by the UK and specialised films. The top films of 2004 accounted for around two per cent of transactions from the previous 12 months,
which is the same share of transactions that UK and specialised films from 2003 generated. Meanwhile the top films of 2003 took a seven
per cent share, slightly lower than the UK and specialised films from the following year.
Feasibility Study for a Digital Platform for the delivery of Independent UK films and Specialised films to the Home
UK Film Council © 2006
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