Feasibility Study of a Digital Platform for the delivery of UK ... - BFI
Feasibility Study of a Digital Platform for the delivery of UK ... - BFI
Feasibility Study of a Digital Platform for the delivery of UK ... - BFI
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<strong>UK</strong> FILM COUNCIL<br />
Partnership potential<br />
In <strong>the</strong> <strong>UK</strong> market, On Demand Management/Filmflex is a strong potential partner. Although <strong>the</strong> household reach <strong>of</strong> cable is far lower than<br />
that <strong>of</strong> BSkyB, <strong>the</strong> buy-rate <strong>of</strong> on-demand movies on cable has traditionally been higher than on Sky’s satellite NVoD Sky Box Office<br />
service.<br />
We believe that <strong>the</strong> volume <strong>of</strong> content sold on-demand on cable will exceed <strong>the</strong> amount shown on Sky from next year (2006), driven by<br />
<strong>the</strong> continued rollout <strong>of</strong> <strong>the</strong> true VoD service and <strong>the</strong> correspondingly higher buy-rate. That NVoD is less important <strong>for</strong> Sky is illustrated<br />
by <strong>the</strong> gradual reduction in <strong>the</strong> number <strong>of</strong> Sky Box Office channels operated on <strong>the</strong> plat<strong>for</strong>m. The number has dropped from 85 to just 60<br />
in recent years.<br />
On Demand Management has a great deal <strong>of</strong> experience <strong>of</strong> both <strong>the</strong> rights management and acquisition side <strong>of</strong> <strong>the</strong> business and <strong>the</strong><br />
knowledge to run an on-demand service from ingest through to content tagging and management, to play out and reporting. Although it<br />
operates on a smaller access plat<strong>for</strong>m than Sky (namely <strong>UK</strong> cable), <strong>the</strong> higher buy rates within <strong>the</strong> cable on-demand space mean that<br />
from a content owner’s perspective, cable could actually be a better partner to achieve <strong>the</strong> widest distribution <strong>of</strong> movies within <strong>the</strong> ondemand<br />
space.<br />
<strong>Feasibility</strong> <strong>Study</strong> <strong>for</strong> a <strong>Digital</strong> <strong>Plat<strong>for</strong>m</strong> <strong>for</strong> <strong>the</strong> <strong>delivery</strong> <strong>of</strong> Independent <strong>UK</strong> films and Specialised films to <strong>the</strong> Home<br />
<strong>UK</strong> Film Council © 2006<br />
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