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Northern Alliance - BFI

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'Developing exceptional talent' and 'discovering new talent' also had the<br />

highest number of votes as first and second priorities.<br />

Measures of success<br />

Career development: 100% of respondents cited career development as<br />

their organisation‟s measure for success of short film. Yet five respondents<br />

do not collect career tracking data at all, 97 and 11 of all 25 respondents did<br />

not track all of the categories which they agreed, as part of the<br />

questionnaire, were key career tracking data.<br />

Diversity: The joint second most popular measure of success for an<br />

organisation was diversity with 95.5% approval. The UK Film Council has a<br />

rigorous and well-run monitoring system for measuring diversity key<br />

performance indicators, which has resulted in most strategic partners<br />

being able to provide diversity information. However only nine out of 25<br />

respondents are able to cross-reference their two most popular measures<br />

of success: diversity and career development. In other words, strategic<br />

partners may regard hitting diversity targets as a key measure of success,<br />

but do not look to see how the people representing these figures develop<br />

in their careers.<br />

Those that do not track career development of filmmakers cite lack of<br />

resources or contractual obligation as the reason.<br />

97 This total includes strategic partners not able to provide separate career tracking<br />

information for the Digital Shorts and Digital Nation schemes; and a UK Film Council strategic<br />

partner which is also supporting Arts Council England (ACE) funded short films, and not tracking the<br />

resulting career data.<br />

Page 117

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