Northern Alliance - BFI
Northern Alliance - BFI
Northern Alliance - BFI
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Shorts appears relatively efficient, in terms of securing screenings for the films it<br />
helps produce. It is perhaps also unfair to consider the performance of the Digital<br />
Shorts programme alone, as it is intended to feed into the Digital Shorts Plus/Digital<br />
Nation programme.<br />
The Digital Shorts Plus/Digital Nation programme appears to have been relatively<br />
effective and efficient from its first incarnation, especially in terms of securing<br />
international recognition for its films at A-list festivals outside the UK.<br />
Interviewees regarded festivals as the most important platforms for showcasing short<br />
films, and therefore screenings and awards represent key measures of success. Other<br />
platforms are not necessarily as highly regarded and are more complicated to<br />
analyse, even where data are available. This is especially the case for short film<br />
online; however, the following table gives an indication of success in these other<br />
platforms (for further details of platforms and audiences for short film, see Appendix<br />
XIII).<br />
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