Northern Alliance - BFI
Northern Alliance - BFI
Northern Alliance - BFI
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Table 5: Strategic partners‟ priorities regarding the role of short films<br />
Rank Strategic partners‟ priorities 28<br />
1 Developing exceptional talent<br />
2 Discovering new talent<br />
3 Helping key talent move to feature films<br />
4 Producing critically acclaimed short films<br />
5 Encouraging creative experimentation<br />
6 Encouraging diversity in the film industry<br />
7 Producing short films for a wide public audience<br />
8 Encouraging use of digital and new technologies<br />
9 Training all crew<br />
In addition, there was a broadly held view among interviewees that the UK Film<br />
Council is focusing on the wrong aspects of projects: both in concentrating on<br />
individual films rather than underlying talent, and in focusing on the volume of films<br />
produced, rather than the effectiveness of the schemes in nurturing talent.<br />
As part of this review, we compared the UK Film Council‟s provision to that of some<br />
international peers (see Appendix XI). In larger mature and developed economies<br />
similar to the UK, a tiered pattern of support at national, regional and local level is<br />
not unusual. As well as a more devolved approach at lower levels, the resources<br />
invested in individual short films produced at the top of the range was typically<br />
higher than in the UK. Some of these countries, most notably New Zealand, also<br />
appear to have prosecuted a strategy vigorously targeted at achieving international<br />
recognition via representation at leading film festivals and major awards ceremonies.<br />
There appears to be significantly higher commitment, both in terms of finance and<br />
human resources, to marketing the makers of their best short films to the<br />
international industry and making explicit commitments to their transition to feature<br />
filmmaking.<br />
There is a need to refresh and re-state the UK Film Council‟s aims, objectives and<br />
targets so that its programmes remain relevant and competitive on a global stage. 29<br />
28 Source: strategic partners questionnaire for this report, completed by a sample of 25 strategic<br />
partners in May 2009.<br />
29 The principal conclusions from each section of this report (underlined) are carried forward into<br />
section 5, where they are discussed further and form the basis of recommendations.<br />
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