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Northern Alliance - BFI

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Appendix XIV Short film versus other media as preparation for<br />

feature filmmaking<br />

There is a strong perception among the stakeholders that while music videos and<br />

commercials allow filmmakers to practise technique and visual flair, they do not<br />

fully prepare filmmakers for narrative filmmaking.<br />

“The UK has produced great filmmakers from different visual arts. From the<br />

commercials world, directors ranging from Sir Alan Parker to Jonathan Glazer;<br />

from theatre, Sam Mendes and Stephen Daldry.” Alexandra Stone, CMP<br />

“Shorts cannot be seen in a vacuum – they co-exist with, and there is a lot of<br />

cross-over between, music videos, commercials and art film.”<br />

Rebecca Mark-Lawson, Lifesize Pictures<br />

“Directing a mobile phone commercial and conveying a dramatic narrative are<br />

hugely different, but a practitioner‟s involvement in one is not mutually exclusive<br />

to the other.”<br />

Mary Davies, Head of Industry, Edinburgh International Film Festival<br />

“Ads, promos and so on all tend to have a fixed format – only shorts allow<br />

filmmakers to tell their own story and experiment and find their own way with<br />

content and format.” Mark Cosgrove, Encounters Short Film<br />

Festival<br />

“Some audiovisual disciplines, such as music videos and commercials, allow<br />

filmmakers to practice technical styles, but they do not prepare filmmakers in<br />

narrative filmmaking. On the other hand, directors coming from theatre risk the<br />

danger of over-relying on technicians if they rush into long-form filmmaking too<br />

soon.” Mia Bays, Producer and Creative Executive, Film London‟s<br />

Microwave<br />

“Shorts are not necessarily useful – it depends. For example, so far, the teams<br />

that have been selected to train via feature film production through Film<br />

London‟s Microwave scheme have come from a variety of backgrounds. The<br />

director and producers of Shifty came from a background of music videos and<br />

commercials; the director of feature documentary The British Guide to Showing<br />

Off comes from an art and documentary background, while the director of Mum<br />

& Dad came from shorts and its producer from commercials. We are interested in<br />

people with a range of experience.”<br />

Maggie Ellis, Head of Production, Film London<br />

Page 92

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