Northern Alliance - BFI

films produced in the UK. We would further recommend that this intervention is
managed on an arms length basis from the agencies responsible for production, to
ensure objectivity, and that activity is grounded in the realities of the international
feature film industry.
Recommendation:
Subject to that review, a new intervention should be established to support
the international marketing of the talent behind the UK‟s best short films.
This intervention should be principally tasked with developing and prosecuting
strategies for the engagement of the international industry with talent emerging
from the middle and top tiers of the UK Film Council‟s programmes. An important
secondary goal is the development and communication of models of best practice for
self distribution of shorts online.
In this way, the returns from the extensive investment by the UK Film Council in short
filmmaking activity will be maximised, and new feature film directors brought to the
attention of the local and global markets which can sustain their careers as
professional film directors.
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