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Northern Alliance - BFI

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for making and reporting distribution deals is longer than allowed for by this<br />

survey.<br />

Revenue<br />

The percentage of short films that were picked up by distributors remained<br />

relatively steady, at around 24% between 2006/07, as did the percentage<br />

of short films that were broadcast (24%);<br />

The percentage of films distributed on DVD rose slightly from 8% to 10%<br />

for the same time period; the percentage of films available for viewing<br />

online fell from 51% to 39% 2006/07. 101<br />

Regarding revenue generated from the distribution of short films, eight strategic<br />

partners noted that they do not collect this data, or do so only for certain<br />

distribution windows. Six of the strategic partners are Regional Screen Agencies<br />

which are supposed to report all deals and recoupment to the UK Film Council.<br />

Lifesize recoupment reports show that four of these partners have collected such<br />

data, although they stated on their questionnaires that they do not collect the<br />

data. From those strategic partners that do collect distribution data:<br />

The average yearly revenue derived from short film distribution deals has<br />

increased from £103 in 2006/07 to £336 in 2008/09;<br />

The average yearly revenue derived from short film broadcast deals has<br />

decreased from £847 in 2006/07 to £511 in 2008/09.<br />

No strategic partner was able to report any revenue from DVD deals during the<br />

period of review. Only two respondents were able to report online revenues: one<br />

recorded anannual revenue of £1,065 from online deals, which compares<br />

favourably with any other exploitation window.<br />

101 The time period excludes 2008, as the drop off in results shows these recent films have not<br />

had sufficient time to secure distribution. Results also exclude ACE funded films from the<br />

calculation, though no trends would be altered by their inclusion. Assuming that respondents haven’t<br />

collected the relevant data because no deals have been done, and averages are recalculated to<br />

show results as a proportion of all films made, then: the proportion of films with distribution deals<br />

falls to 2%; films that were broadcast falls to 1%; films included on DVD labels drops to between 4%<br />

and 6%; and films available online fall to between 24%- 20%.<br />

Page 119

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