Annual Report 2008-2009 - Emirates.com

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was attended by officials of the Bangladesh government and over 40 journalists despite the boat’s remote location; and assisting EmQuest in communicating its switch-over from Galileo to Sabre. Media Relations also supported the newly established Luxury Hotels by Dnata division with a PR strategy and provided media support for its portfolio of client hotels; organised a media launch for Dnata’s new Marhaba Lounge at Emirates Terminal 3; and supported the opening of Dnata Travel Services’ new offices in the UAE and around the region. The Internal Awareness team successfully launched the new interactive groupworld – the staff intranet which boasts many new features. The unit also oversaw extensive internal campaigns for the opening of Emirates Terminal 3 and the arrival of the first A380, bringing together all channels of communication – the staff newsletter, Safar; corporate broadcasts, screensavers and print collateral. A new initiative was the hosting of the Najm Chairman’s Awards in the headquarters’ atrium which enabled high staff participation at the event. Passenger Communications and Visual Services The department oversaw the upgrade of the entire Boeing 777 fleet with the ice (information, communications and entertainment) system, which was completed in April 2009. The department created and is responsible for the multible award-winning, ice system, which is now on over 70 per cent of the fleet and about 80 per cent of the seats. This year saw Emirates winning the Skytrax Award for the Best Inflight Entertainment for the fifth year in a row, and Best Overall at the World Airline Entertainment Association Awards. March 2008 saw Emirates make history by becoming the first airline in the world to allow passengers to use their own mobile phones inflight to make calls or communicate using SMS. By April, the AeroMobile system which allows the safe use of mobile phones onboard, was installed on 35 aircraft with three more aircraft being fitted out each month. Passenger feedback has been very positive. An upgrade is planned to allow passengers to receive email or data on BlackBerry-type devices. Inflight advertising revenues grew by about 41.5 per cent in 2008/09, reflecting a buoyant local market, though the coming year is expected to be tough. The Visual Services team produced live events and visual media, meeting diverse corporate and promotional requirements for many group departments. Highlights include roadshows in Kozhikode, southern India, China’s Guangzhou and five cities across the West Coast in the US. The year ended with a spectacular gala event in California. New initiatives included the production of the Nujoum experience for Service Delivery and the Najm Chairman’s Award event. 51 The Emirates Official Store at Emirates Group Headquarters The delivery of the first A380 in Hamburg
The Emirates Group 52 Internal Audit Internal Audit made significant contributions to the strengthening of internal controls as well as revenue improvement, cost savings, and reduction of exposure to fraud, through a combination of its CONTACT (continuous testing and analysis of critical transactions) initiative, state-of-the-art data mining technology, and an in-depth knowledge of business systems and processes. A strong platform was set for Control Self-Assessment in auditing outstations. Internal Audit’s comprehensive inventory of control activities and processes has not only reduced audit turnaround times, but has also provided front line managers and central monitoring departments with a control framework that covers the complete range of outstations’ business practices. As recommended by the Institute of Internal Auditors Incorporated, Internal Audit completed an internal quality assessment in 2008/09. A client survey, conducted as part of this exercise, confirmed the value Internal Audit adds within the organisation and also led to improvements in the department’s processes. During the next two years, Internal Audit will conduct a series of assignments that will enable an integrated view of the management of key risks across business units. The department will build on the risk-focused auditing methodology that has enabled it always to keep pace with the growth and diversity of the Emirates Group.
Page 1: Annual Report 2008-2009 The Emirate
Page 4 and 5: The Emirates Group Emirates is the
Page 6 and 7: 4 The Emirates Group Chairman and C
Page 8 and 9: 6 The Emirates Group Chairman and C
Page 10 and 11: 8 The Emirates Group Executive Vice
Page 12 and 13: First Class Suite 10 Emirates Presi
Page 14 and 15: 12 Emirates The Airline Emirates A3
Page 16 and 17: 14 Emirates The Airline 15 Emirates
Page 18 and 19: Other firsts included: The implemen
Page 20 and 21: A series of relief charter flights
Page 22 and 23: In West Asia, the total number of f
Page 24 and 25: Public, International, Industry and
Page 26 and 27: the aircraft had a direct impact on
Page 28 and 29: Creek extensions, and finally linki
Page 30 and 31: In Dubai, Dnata Travel Services ope
Page 32 and 33: coordination between them. This has
Page 34 and 35: Government Travel Services (GTS) ex
Page 36 and 37: XDAS also provided support for the
Page 38 and 39: EmQuest EmQuest is a travel distrib
Page 40 and 41: airport by serving 99,000 flights d
Page 42 and 43: Creation of the Customer Knowledge
Page 44 and 45: Tanzania; oversee Dnata Travel’s
Page 46 and 47: external agencies such as Dubai Imm
Page 48 and 49: - An enhanced version of flightcrew
Page 50 and 51: 3 was heavily advertised, This incl
Page 54 and 55: Contents Financial Report 2008-2009
Page 56 and 57: Consolidated financial statements T
Page 58 and 59: Profitability Group net profit for
Page 60 and 61: Value added Value added is a measur
Page 62 and 63: Fuel and oil 14,443 Employee (see (
Page 64 and 65: Capacity, traffic, load factor and
Page 66 and 67: At 31 Mach 2009: Fleet information
Page 68 and 69: Expenditure 067 2008-09 2007-08 AED
Page 70 and 71: Employee strength and productivity
Page 72 and 73: Independent auditor’s report to t
Page 74 and 75: Consolidated balance sheet as at 31
Page 76 and 77: Consolidated cash flow statement fo
Page 78 and 79: 2. Summary of significant accountin
Page 84 and 85: 3. Critical accounting estimates an
Page 86 and 87: 4. Revenue (continued) Transport re
Page 88 and 89: 10. Property, plant and equipment C
Page 90 and 91: 11. Intangible assets Cost 1 April
Page 92 and 93: Movement of investments in associat
Page 94 and 95: 14. Other investments (continued) (
Page 96 and 97: 18. Capital Capital represents the
Page 98 and 99: 22. Term loans Balance brought forw
Page 100 and 101: 24. Provisions (continued) (i) Fund
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27. Trade and other payables Trade
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32. Derivative financial instrument
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34. Related party transactions The
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35. Financial risk management Finan
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35. Financial risk management (cont
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36. Capital risk management Emirate
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Consolidated income statement for t
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1 April 2007 62,615 Currency transl
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1. Establishment and operations Not
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2. Summary of significant accountin
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2. Summary of significant accountin
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8. Property, plant and equipment Co
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10. Investments in subsidiaries, as
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12. Trade and other receivables Tra
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14. Employee end of service benefit
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17. Trade and other payables Less t
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23. Related party transactions The
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24. Financial risk management Dnata
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24. Financial risk management (cont
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Annual Report 2008-2009 - Emirates.com

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