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Not all families can receive the same duration of service through the Welcome<br />

Baby program. The Welcome Baby curriculum goes up to 36 months of age, and those<br />

families who are served by volunteers and staff from the United Way ‘wing’ can receive<br />

monthly visits for up to three years, if they so choose. Only a small percentage of<br />

families are actually involved for the full three years; many families receive 4 or 5<br />

monthly visits, and a significant number receive 11 or 12 visits. In comparison, those<br />

families served by nurses and Outreach Workers from the Utah County Health<br />

Department are only eligible for service for roughly the first 12 months of their child’s<br />

life. This is because the Health Department’s resources are limited and staff must make<br />

room in their caseload for new families. In these 12 months of service, Health<br />

Department staff work to ensure that infants are developing on schedule, parents have<br />

grasped basic infant development and parenting information, and families have been<br />

connected to any other needed services.<br />

6.2.8 New Directions and Future Plans<br />

Welcome Baby strives to offer parents various ways to access support and<br />

information. Indeed, at the time of this study, for United Way of Utah County and the<br />

Utah County Health Department, the overall goal was to develop and implement a<br />

system that supports the healthy development of each child in Utah County. As one<br />

staff member described:<br />

Basically Welcome Baby, when it started up ten years ago, the vision of it was to<br />

have kind of a system in place for families ... Our whole purpose was if we<br />

universalize and we take the stigma out of getting help, then we are more likely<br />

to get everyone kind of coming into that net.<br />

One aspect of this system is the 2010 launch of a telephone- and web-based<br />

initiative, “Help Me Grow.” Help Me Grow builds on two existing local services – the<br />

211 Community Information Line and individual community-based paediatricians 17 – in<br />

17 In the U.S., most children – including those with no health conditions – see a<br />

paediatrician as their primary care provider.<br />

107

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