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118 Juliet is asking Romeo to change his name, to deny his father in fact, as their two families are engaged in a destructive war against each other. (All wars are destructive.) If Romeo changes his name, he changes the nature of that war. So, what’s in a name? If it happens to be IGNRM, what’s in a name is a whole universe of sciences from agronomy to zero cultivation, and it can get confusing. Actually, with this essay, I have tried to clarify what IGNRM is and incidentally made it memorable, famous even, but I still don’t like the looks of it: IGNRM. So I make with Juliet her plaint: ‘O, be some other name!’ What’s In A Name?
119 23. CHOOSING JOY. BEING ON HOW TO INTERPRET SCIENCE LANGUAGE hen the customer says ‘No!’ the sale begins. WThat’s a mantra of sales people, and it’s a daunting challenge to be creative about a critical situation. So: When the science writer says ‘No, I don’t understand this material at all,’ the science writing begins. A problem is not a problem, it’s an opportunity. It’s all in the attitude. Strange as it may seem, but a science writer can learn from a salesman about being creative. In fact, this is a 30-year-old idea; Elmer Leterman wrote his seminal book The Sale Begins When The Customer Says ‘No’ in 1977 (amazon.com). The lesson here? One never stops learning. Let me illustrate. Note that the two quoted paragraphs that follow (in italics) both come from the Executive Summary of ‘ICRISAT’S Vision and Strategy to 2015’ (<strong>icrisat</strong>.org). (I chose the material from the International Crops Research Institute for the Semi-Arid Tropics since I’m studying this institute because it’s a model science agency in modern times; it’s an award-winning institute many times over; I like to give credit to whom credit is due; at the same time I’m enjoying trying to learn how can it relate to the poor farmers in the drylands of the tropics armed only with her 5 mandate crops: sorghum, pearl millet, pigeonpea, chickpea, groundnut. And what have I found so far? ICRISAT relates to the farmers by relating to everyone: farmers, entrepreneurs, academe, local government, advocates, funding agencies, not to mention the media who must understand and interpret what the institute is doing. I am media, and my name is legion.)
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Citation: Hilario FA. 2007. Team IC
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Contents Preface Author’s Forewor
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Preface T eam ICRISAT is publishing
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Author’s Foreword Los Baños, Lag
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2 You will understand that I’ve h
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4 There are 3 kinds of written info
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6 prong arrangement, Prong 1 launch
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8 Studying in the University of the
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10 If I have one, sweet sorghum is
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12 We face a true planetary emergen
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14 Charles Clover (telegraph.co.uk)
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16 they did not devise a Senate inq
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18 1,000 films a year. With India o
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20 Knowledge Initiative has three m
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22 needs more milk from a mother. B
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24 Semi-Arid Tropics (ICRISAT), whi
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26 Provide a global framework to su
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28 Fire And Ice Robert Frost Some s
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30 From the scientific (chemistry)
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32 Great! The only problem with Bro
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34 To compare further, from AERC In
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36 In the Philippines, intrigued an
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38 7. LEARNING FROM MICROSOFT R4D.
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40 (a) long-range effects of crop c
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42 A few days ago, the Department o
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44 The business approach is to take
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46 of purpose’ (heartquotes.net).
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48 10. BEING A DIFFERENT KIND OF CV
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50 had a project funded by the Ford
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52 State University for his intense
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54 2004: ICRISAT’s Turnaround: St
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56 (2) It multiplies the farmers. H
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58 12. THE TELUGU PARADIGM. UNDERST
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60 Dr BR Ambedkar Open University E
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62 13. THE TURNING POINT. KNOW THAT
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64 The Adarsha project taught the v
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66 Now, I’m asking you to transla
Page 78 and 79: 68 The area under irrigation is ver
Page 80 and 81: 70 Translating: African governments
Page 82 and 83: 72 15. THE ACADEME AS ANTI-POOR. UN
Page 84 and 85: 74 Poor communication services? Doe
Page 86 and 87: 76 His maternal uncle helped him th
Page 88 and 89: 78 16. AN INCONVENIENT TRUTH: WILLI
Page 90 and 91: 80 Our responsibility to our childr
Page 92 and 93: 82 A global crop - Sweet sorghum us
Page 94 and 95: 84 citizen entrepreneur who brings
Page 96 and 97: 86 17. ‘SURVIVAL OF THE FITTEST
Page 98 and 99: 88 Region 05: DD highest, the rest
Page 100 and 101: 90 18. BIOPOWER TO THE PEOPLE! THE
Page 102 and 103: 92 I have just been inspired to wri
Page 104 and 105: 94 19. THE CHILDREN OF MAIDANEK. OR
Page 106 and 107: 96 The old world is dying, and we a
Page 108 and 109: 98 Still, I’m not comfortable wit
Page 110 and 111: 100 So, what’s that to UP Los Ba
Page 112 and 113: 102 If billions of us Primates will
Page 114 and 115: 104 Not only blogging, I take to wr
Page 116 and 117: 106 That’s a $5 million decrease
Page 118 and 119: 108 from poor to rich soils, advanc
Page 120 and 121: 110 read and put them down in your
Page 122 and 123: 112 (6) Primate, come declare your
Page 124 and 125: 114 22. WHAT’S IN A NAME? IGNRM.
Page 126 and 127: 116 IGNRM … is a powerful integra
Page 130 and 131: 120 The language is technical Engli
Page 132 and 133: 122 because what I don’t know, I
Page 134 and 135: 124 able to sell to yourself, that
Page 136 and 137: 126 He now has his dream digital ca
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