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47<br />

First, small farmers from 4 villages of Mahabubnagar and Ranga Reddy districts of Andhra Pradesh were supplied<br />

with new, improved sweet sorghum seeds from ICRISAT in 2003. Satisfaction gained: The harvests impressed the<br />

project partners and farmers<br />

themselves. Noting their<br />

enthusiasm, ICRISAT supplied<br />

seeds in 2004 to more than 500<br />

small farmers from 12 villages.<br />

From the harvests, the sorghum<br />

grains went into new feed<br />

formulations for poultry. The feed<br />

trials were done on broilers<br />

(Cobb chicks) and layers (ILR 90<br />

Jubilee birds). Results? (1) Better<br />

– The sorghum-feed broilers and<br />

layers had comparable body<br />

weights and their feed costs were<br />

lower than the corn-feed broilers.<br />

(2) And Better – Except for a<br />

paler yolk, the sweet sorghum<br />

layers did as well as the corn<br />

layers in body weight gains and<br />

eggs produced, at lower cost.<br />

Team ICRISAT has been able to tell this double-sweet bird story as a product of what it calls the ‘coalition approach,’<br />

whereby partners ‘work together right from the project conception stage to the concluding stage towards a common<br />

goal with synergistic effect.’ That’s easier said than done; it is to the credit of the Team as well as the Team<br />

Captain, William Dar, their Director General, that the bigger team of ICRISAT + ANGRAU + FFA + APPF + Janaki Feeds<br />

had been successful with sweet sorghum grains as corn substitute in feeds for poultry.<br />

Success favors a coalition – with a great coalition coach.<br />

Seeds For My Sweet

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