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61<br />

All that reminds me to go back to Telugu, to the AMS women of Addakal, one of the poorest regions of India: total<br />

area 19,397 ha, 15% irrigated, 60% dryland, 25% wasteland; 37 villages, 46,380 people, mean literacy rate 49%;<br />

75% of workers in crop and livestock production (<strong>icrisat</strong>.org/vasat).<br />

A farmer visits a Village Information Center (VIC) with a question – and he speaks only Telugu. It’s his birds. At the VIC,<br />

one of three AMS volunteer Village Network Assistants (VNAs) talks with him. I understand his concern goes like this:<br />

VASAT has a language all its own.<br />

Not Telugu, not English, not sign<br />

language, not programming.<br />

Science is language. Science<br />

with a human face. In VASAT, a<br />

scientist speaking English with<br />

a farmer speaking Telugu<br />

understand each other very well.<br />

‘@LóRiLi?¿?[xqsVN]??sV;?’ Not all lay eggs. All 21 weeks old.<br />

All hybrids.<br />

The VNA inputs the question into an electronic format an expert<br />

understands. The question becomes this (my sentence, my<br />

formulation):<br />

What are the possible causes of poultry not producing eggs at<br />

the age of maturity?<br />

A paradigm shift if ever I saw one. The VNA sends that question<br />

through the Internet to any of 2 Para-Extension Workers (PEWs)<br />

stationed at the central hub in the AMS building somewhere in<br />

Addakal. The PEW then communicates with any of the Subject Matter Experts (SMEs) through a Web-enabled<br />

Learning Content Management System (LCMS). Here are two possible LCMS-delivered poultry husbandry responses:<br />

‘Some birds are male.’ ‘You’re not giving them the right feed at the right time.’ Imagine hearing that in Telugu!<br />

‘@LóRiLi?¿?[xqsVN]??sV;?’ The bird farmer now understands. The service is free, if not instant.<br />

VASAT has a language all its own. Not Telugu, not English, not sign language, not programming. Science is language.<br />

Science with a human face. In VASAT, a scientist speaking English with a farmer speaking Telugu understand each<br />

other very well.<br />

Science with a human face begins – and ends – with understanding.<br />

‘@LóRiLi?¿?[xqsVN]??sV;?’ That’s Telugu asking you: ‘Understand?’<br />

The Telugu Paradigm

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