pdf: 6.426kb - University of South Africa
pdf: 6.426kb - University of South Africa
pdf: 6.426kb - University of South Africa
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Soccer meets economics *<br />
Pele and Kissinger highlight seminar on<br />
sports and development<br />
by Peter Bate<br />
Soccer and development banking found some common<br />
ground at the Inter-American Development<br />
Bank's first-ever seminar on sports and development,<br />
held in Washington, D.C., in May.<br />
The event featured an impressive lineup, starting<br />
with Edson Arantes do Nascimento, or Pele , as the<br />
world's greatest soccer player is universally known.<br />
Backing up the former captain <strong>of</strong> the Brazilian<br />
national team was one <strong>of</strong> the world's most famous<br />
soccer fans, former U.S. secretary <strong>of</strong> state Henry<br />
Kissinger.<br />
Other speakers included the presidents <strong>of</strong> the<br />
football confederations <strong>of</strong> <strong>South</strong> America. North<br />
America, and the Carribean; U.S. Major League<br />
Soccer Commissioner Don Garber; and top executives<br />
from international sports marketing firms that have<br />
helped turn soccer into a huge business in the<br />
industrialized world.<br />
Brazil's most famous sports ambassador meets enthusiastic soccer fans outside the IDB's Washington, D.C., headquarters<br />
ÐÐÐÐÐÐÐÐ<br />
* First published in IDB America, May±June 2000 and reprinted with the permission <strong>of</strong> the Inter-American Development Bank.<br />
ISSN 0256±6060±Unisa Lat. Am. Rep. 16(2) 2000 77