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pdf: 6.426kb - University of South Africa

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Soccer meets economics *<br />

Pele and Kissinger highlight seminar on<br />

sports and development<br />

by Peter Bate<br />

Soccer and development banking found some common<br />

ground at the Inter-American Development<br />

Bank's first-ever seminar on sports and development,<br />

held in Washington, D.C., in May.<br />

The event featured an impressive lineup, starting<br />

with Edson Arantes do Nascimento, or Pele , as the<br />

world's greatest soccer player is universally known.<br />

Backing up the former captain <strong>of</strong> the Brazilian<br />

national team was one <strong>of</strong> the world's most famous<br />

soccer fans, former U.S. secretary <strong>of</strong> state Henry<br />

Kissinger.<br />

Other speakers included the presidents <strong>of</strong> the<br />

football confederations <strong>of</strong> <strong>South</strong> America. North<br />

America, and the Carribean; U.S. Major League<br />

Soccer Commissioner Don Garber; and top executives<br />

from international sports marketing firms that have<br />

helped turn soccer into a huge business in the<br />

industrialized world.<br />

Brazil's most famous sports ambassador meets enthusiastic soccer fans outside the IDB's Washington, D.C., headquarters<br />

ÐÐÐÐÐÐÐÐ<br />

* First published in IDB America, May±June 2000 and reprinted with the permission <strong>of</strong> the Inter-American Development Bank.<br />

ISSN 0256±6060±Unisa Lat. Am. Rep. 16(2) 2000 77

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