May 2011 - Illuminating Engineering Society

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APPS + ANSWERS pulled through a behemoth organization by a very thin line, and the spirit of the design remains intact. 2. Keep your own counsel. Another reason Apple product is differentiated is that the decision makers hunt by instinct and listen little to what the industry advises. The Henry Ford quote comes to mind: “If I had asked people what they wanted, they would have said faster horses.” Surround yourself with the best team, support them and let them create. 3. Obsolete your product line. We in the lighting industry seem obsessed with backward compatibility. Will this product fit with the existing platform? We MARCH TO THE BEAT OF A DIFFERENT DRUM! hospitality residential custom AIA booth #2359 DSW National Retail Shoe Stores Custom Drums - imprinted custom art work have new building blocks, and in order for us to build around the strengths of the technology fully, we may need to think outside the parameter of tubes and spheres. Integration is key to the Apple value proposition, and year after year the company sets course for the horizon and burns the bridges to the past. This doesn’t happen in lighting. Hundredyear-old standards are still in place. 4. Just say no. Fixture conglomerates produce thousands of new SKUs a year in an attempt to find a small percentage of winners. Apple is as proud of what they don’t offer consumers as what they do. 5. Take inspiration from other arenas. Steve Jobs is famous for culling inspiration from outside of his industry. It could be as simple as a beveled edge of an appliance to the material use on an automobile. When there are already good ideas in the ether, use them for inspiration. Look, LEDs are now front and center in the industry. As we sit at a crossroads in the next paradigm of lighting, it is reasonable to ask: how can we do this differently? The best designed products address needs the consumer never knew they had, and that is the opportunity in solid-state. I am continually impressed at the sophistication coming out of the world of architecture. As a supporting industry, lighting isn’t following nearly as steep of a trajectory. At some point, that disconnect will become conspicuous. It’s only natural that we could support these endeavors with inspirational products. To do that, we need to deconstruct the luminaire design process. It is ours to destroy, and that should be liberating for everyone involved. T 800 977 4470 ILEX can make your vision a reality. ILEXlight.com Don Peifer is the founder and chief innovation officer for Lunera Lighting. 36 <strong>May</strong> <strong>2011</strong> | LD+A www.ies.org
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Page 1 and 2: Debunking job-hunting myths p. 46 F
Page 3 and 4: Inspired by Nature Invented by Nich
Page 5 and 6: LIGHTING DESIGN & APPLICATION CONTE
Page 7: EDITORIAL A former colleague in the
Page 11: How do you join historic design wit
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Page 16 and 17: AC Electronics’ New Toughness-Tes
Page 18 and 19: An offi ce lit for creativity . . .
Page 20 and 21: Cylindrix3 Introducing the Cylindri
Page 22 and 23: LETTERS Even the ‘New 40s’ Need
Page 24 and 25: LETTERS future date must be achieva
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Page 32 and 33: ENERGY ADVISOR Edison’s Revenge C
Page 34 and 35: ENERGY ADVISOR ing “net-zero-ener
Page 36: APPS + ANSWERS Defeating Incrementa
Page 42: FORCES OF CHANGE of the acceptances
Page 45 and 46: TE introduces the new NEVALO SSL sy
Page 47 and 48: Portfolio LED Recessed Downlight Co
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Page 54 and 55: POLICY POINTS create new industries
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Page 70 and 71: MEYDAN RACECOURSE A Day at the Race
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Page 81 and 82: > > For superb durability, Whatley
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Page 85 and 86: THE HURRICANE CLUB Decorative cast
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Winner of the 2010 Lightfair Innova
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PARX GRILL downlights illuminate th
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PARX GRILL main dining room. At the
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New Generation of Technology Same T
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Future Lighting Solutions the compa
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RESEARCH occupants a natural and in
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NEWSMAKER First Choice in the Secon
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The Best LED Lighting Illuminates &
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PL PRODUCTS + LITERATURE 1. FDV Col
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PL PRODUCTS + LITERATURE 7. EYE Lig
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EEVENTS May 10-12: Rensselaer Polyt
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LED21P LED FUNDAM
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CLASSIFIED SENIOR DESIGNER Kurt Ver
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Green or cost-effective? Why not bo
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NEW MEMBERS MEMBERS Membership Comm
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See us at LightFair Booth 1618!
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Peace Reigns at Student Lighting Co
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OUT OF THE ARCHIVE May 1991 Volume
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May 2011 - Illuminating Engineering Society

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