palfinger at a glance

Strategy and Value Management
palfinger at a Glance
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In comparison with 1999, the year when the Company went public, PALFINGER has increased
revenue generated by what is now the EUROPEAN UNITS segment by 203 per cent to
EUR 621.7 million. Over the same period, revenue generated outside EMEA has risen by 489 per
cent to EUR 223.9 million. This development is impressive proof of the need to continue internationalization,
also towards the BRIC countries (Brazil, Russia, India and China).
1999 2005 2011
1999 2005 2011
800
200
+ 489 %
+ 203%
600
150
400
100
200
50
0
205
456
622
0
38
64
224
Development of
revenue in EMEA
(EUR million)
Development of revenue
in rest of the world
(EUR million)
Flexibility
Increasing flexibility is a process that has been continued at all levels of value creation. On the
production side, the priorities set in 2011 included the expansion of order-based manufacturing,
the continuation of the structural and cost-related measures and the increase of financial flexibility.
Conducive in this regard were measures aimed at optimizing the ratio of net working capital to
revenue and the resolutions passed by the Extraordinary General Meeting in November 2011 allowing
a fast implementation of corporate actions in case of a future need to fund large-scale projects.
Sustainability
In the field of ecological and social issues, the focus lay on the further implementation of the
2010/2011 action programme. PALFINGER achieved additional improvements to the production
processes, established sustainable product innovations and expanded programmes for employees.
In 2011, strategically important suppliers were also integrated into the sustainable chain of supply
by imposing a mandatory Code of Conduct on them.
Significant Changes,
Enhancing flexibility
Page 61
Sustainability
Page 86
Objectives until 2015
In the autumn of 2010, PALFINGER’s management defined its objectives for the next five years.
The measures and fundamental strategies to be taken were set up for priority issues whose gradual
implementation is to ensure the desired sustainably profitable growth of the PALFINGER Group.
The following table presents an overview of the major issues and of the steps that have already
been, and will be, taken.
14 palfinger Annual Report 2011