palfinger at a glance
palfinger at a glance
palfinger at a glance
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Str<strong>at</strong>egy and Value Management<br />
<strong>palfinger</strong> <strong>at</strong> a Glance<br />
Priorities<br />
Intern<strong>at</strong>ionaliz<strong>at</strong>ion<br />
towards major future<br />
markets in the East<br />
Support of existing sales<br />
and service partners, addition<br />
and development of new ones<br />
Quality of sales and<br />
service partners<br />
Further development of<br />
products and regional<br />
adjustments<br />
Expansion of<br />
local value cre<strong>at</strong>ion<br />
Improvement of profitability<br />
of weaker business units<br />
and Areas<br />
Implement<strong>at</strong>ion in 2011<br />
• Acquisition of the Russian crane<br />
producer INMAN<br />
• Development of a positioning<br />
str<strong>at</strong>egy for China<br />
• Talks with potential Chinese partners<br />
Implement<strong>at</strong>ion in 2011<br />
• Takeover of the service business of<br />
Ross & Bonnyman in Gre<strong>at</strong> Britain<br />
• Opening up of the Volga region<br />
through the sales and service<br />
network of INMAN<br />
• Stronger marketing support of dealers<br />
• Business unit Marine Systems:<br />
better training and document<strong>at</strong>ion<br />
• Annual intern<strong>at</strong>ional dealer<br />
conference<br />
Implement<strong>at</strong>ion in 2011<br />
• Continu<strong>at</strong>ion of end customer surveys<br />
• Needs assessment survey in the<br />
German market<br />
Implement<strong>at</strong>ion in 2011<br />
• Research focus for 2011<br />
• 65 new product models and product<br />
enhancements<br />
• Numerous adjustments of products<br />
to regional markets<br />
• INMAN with products recognized<br />
in Russia<br />
• Targeted expansion of product portfolio<br />
in the areas South America and CIS<br />
Implement<strong>at</strong>ion in 2011<br />
• Production in Russia (INMAN)<br />
• Start of assembly in India<br />
• Selection of suitable local suppliers<br />
in India<br />
Implement<strong>at</strong>ion in 2011<br />
• Business unit Hookloaders:<br />
turnaround achieved in the EMEA area<br />
• Business unit Access Pl<strong>at</strong>forms:<br />
significant increase in earnings<br />
• Area North America: significant<br />
increase in earnings<br />
Objectives 2012<br />
• China: expansion of business<br />
rel<strong>at</strong>ions and local value cre<strong>at</strong>ion<br />
Objectives 2012<br />
• Continu<strong>at</strong>ion of dealer survey<br />
on priority issues<br />
• Business unit Transportable Forklifts:<br />
country-specific sales support activities<br />
Objectives 2012<br />
• Determin<strong>at</strong>ion of measures based<br />
on survey of customer requirements<br />
in Germany<br />
Objectives 2012<br />
• Development of a new crane series<br />
• Adjustment of products and services<br />
to meet Chinese market requirements<br />
• Continued expansion of product<br />
portfolio in the areas<br />
Objectives 2012<br />
• Expansion of assembly in India with<br />
local procurement<br />
• Stronger involvement of local<br />
suppliers in China<br />
Objectives 2012<br />
• Business unit Access Pl<strong>at</strong>forms:<br />
turnaround on annual basis<br />
• Area North America: turnaround on<br />
annual basis<br />
• Further strengthening of areas<br />
through acquisitions and/or own<br />
production<br />
<strong>palfinger</strong> Annual Report 2011<br />
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