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palfinger at a glance

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Str<strong>at</strong>egy and Value Management<br />

<strong>palfinger</strong> <strong>at</strong> a Glance<br />

Priorities<br />

Intern<strong>at</strong>ionaliz<strong>at</strong>ion<br />

towards major future<br />

markets in the East<br />

Support of existing sales<br />

and service partners, addition<br />

and development of new ones<br />

Quality of sales and<br />

service partners<br />

Further development of<br />

products and regional<br />

adjustments<br />

Expansion of<br />

local value cre<strong>at</strong>ion<br />

Improvement of profitability<br />

of weaker business units<br />

and Areas<br />

Implement<strong>at</strong>ion in 2011<br />

• Acquisition of the Russian crane<br />

producer INMAN<br />

• Development of a positioning<br />

str<strong>at</strong>egy for China<br />

• Talks with potential Chinese partners<br />

Implement<strong>at</strong>ion in 2011<br />

• Takeover of the service business of<br />

Ross & Bonnyman in Gre<strong>at</strong> Britain<br />

• Opening up of the Volga region<br />

through the sales and service<br />

network of INMAN<br />

• Stronger marketing support of dealers<br />

• Business unit Marine Systems:<br />

better training and document<strong>at</strong>ion<br />

• Annual intern<strong>at</strong>ional dealer<br />

conference<br />

Implement<strong>at</strong>ion in 2011<br />

• Continu<strong>at</strong>ion of end customer surveys<br />

• Needs assessment survey in the<br />

German market<br />

Implement<strong>at</strong>ion in 2011<br />

• Research focus for 2011<br />

• 65 new product models and product<br />

enhancements<br />

• Numerous adjustments of products<br />

to regional markets<br />

• INMAN with products recognized<br />

in Russia<br />

• Targeted expansion of product portfolio<br />

in the areas South America and CIS<br />

Implement<strong>at</strong>ion in 2011<br />

• Production in Russia (INMAN)<br />

• Start of assembly in India<br />

• Selection of suitable local suppliers<br />

in India<br />

Implement<strong>at</strong>ion in 2011<br />

• Business unit Hookloaders:<br />

turnaround achieved in the EMEA area<br />

• Business unit Access Pl<strong>at</strong>forms:<br />

significant increase in earnings<br />

• Area North America: significant<br />

increase in earnings<br />

Objectives 2012<br />

• China: expansion of business<br />

rel<strong>at</strong>ions and local value cre<strong>at</strong>ion<br />

Objectives 2012<br />

• Continu<strong>at</strong>ion of dealer survey<br />

on priority issues<br />

• Business unit Transportable Forklifts:<br />

country-specific sales support activities<br />

Objectives 2012<br />

• Determin<strong>at</strong>ion of measures based<br />

on survey of customer requirements<br />

in Germany<br />

Objectives 2012<br />

• Development of a new crane series<br />

• Adjustment of products and services<br />

to meet Chinese market requirements<br />

• Continued expansion of product<br />

portfolio in the areas<br />

Objectives 2012<br />

• Expansion of assembly in India with<br />

local procurement<br />

• Stronger involvement of local<br />

suppliers in China<br />

Objectives 2012<br />

• Business unit Access Pl<strong>at</strong>forms:<br />

turnaround on annual basis<br />

• Area North America: turnaround on<br />

annual basis<br />

• Further strengthening of areas<br />

through acquisitions and/or own<br />

production<br />

<strong>palfinger</strong> Annual Report 2011<br />

15

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