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Grades 9-12 Course Catalog - Plano Independent School District

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CAREER & TECHNICAL EDUCATION<br />

Marketing, Sales and Services<br />

<strong>Plano</strong> ISD<br />

<strong>Course</strong> No.<br />

Subject Grade Credits<br />

35100B Principles of Business, Marketing and Finance 9 – 10 .5<br />

55500B Entrepreneurship 11 – <strong>12</strong> .5<br />

55270B Fashion Marketing 11 – <strong>12</strong> .5<br />

55515B Sports and Entertainment Marketing 11 – <strong>12</strong> .5<br />

555801 Marketing Dynamics 11 – <strong>12</strong> 3<br />

555851 Practicum in Marketing Dynamics <strong>12</strong> 3<br />

35100B<br />

Grade Placement: 9 – 10<br />

Prerequisite: None<br />

Credit: .5<br />

Principles of Business,<br />

Marketing & Finance<br />

Principles of Business, Marketing, and Finance will provide the<br />

opportunity for students to gain knowledge and skills in economies<br />

and private enterprise systems, the impact of global business,<br />

marketing of goods and services, advertising, and product pricing.<br />

Students will analyze the sales process and financial management<br />

principles. This course allows students to reinforce, apply, and<br />

transfer academic knowledge and skills to a variety of interesting and<br />

relevant activities, problems and settings in business, marketing, and<br />

finance. Students will develop communication skills by working<br />

together on team projects, participating in class discussions and<br />

creating presentations using appropriate media.<br />

55500B Entrepreneurship This course provides an overview of the process involved in starting a<br />

Grade Placement: 11 – <strong>12</strong><br />

Prerequisite: None<br />

Credit: .5<br />

What’s next? Any Marketing Education course<br />

business and explores the resources available to help business<br />

owners in their venture. You will learn to enjoy your work, be your<br />

own boss, and make more money as you discover what it takes to<br />

plan, design, and start a profitable business venture. The primary<br />

focus of the course is to help students understand the process of<br />

analyzing a business opportunity, preparing a business plan,<br />

determining feasibility of an idea using research, and developing a<br />

plan to organize and promote the business and its products and<br />

services. Also, students will understand the capital required, the<br />

return on investment desired and the potential for profit.<br />

<strong>12</strong>0<br />

All courses may not be offered on every campus.

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