Grades 9-12 Course Catalog - Plano Independent School District

55270B Fashion Marketing This course introduces students to the business side of the fashion
Grade Placement: 11 – 12
Prerequisite: None
Credit: .5
What’s next? Any Marketing Education course
industry. Fashion marketers plan and purchase seasonal collections
and prepare budget forecasts. They are involved in the control of
distribution, the organization and physical layout of the merchandise,
and the visual presentation and merchandising of goods. They
participate in the organization of promotional, advertising and public
relations, and in customer service. While focusing on current fashion
trends, students will acquire an understanding of fashion terminology,
the consumers of fashion, and the specific marketing strategies used
in fashion retailing.
55515B
Sports and
Entertainment
Marketing
Grade Placement: 11 – 12
Prerequisite: None
Credit: .5
What’s next? Any Marketing Education course
555801 Marketing Dynamics
(Career Prep)
Grade Placement: 11 – 12
Prerequisite: 16 years old
Credits: 3
What’s next? Practicum in Marketing Dynamics
555851 Practicum in Marketing
Dynamics
Grade Placement: 12
Prerequisite: Marketing Dynamics
Credits: 3
This course introduces students to the fundamentals of marketing in
the sports and entertainment industries. Students will explore product
branding, licensing, sponsorships, pricing, placement, promotion,
event marketing, advertising, and implementation of sports and
entertainment marketing plans. Students will create a football
franchise using a virtual sports simulation. Students will gain an
understanding of how the sports and entertainment industries impact
the economy and will understand how culture and diversity affect
sports and entertainment markets. Students will understand the
importance of teamwork, leadership, and organizational skills.
Students will evaluate and use information resources to accomplish
specific tasks and will deliver presentations using appropriate media
to engage and inform audiences.
This course is designed for college-bound as well as non-college
bound students interested in a career in marketing. The course
combines classroom instruction with supervised on-the-job training
where the student practices marketing skills learned in the classroom,
at an approved training station (job location), with a qualified
supervisor. Students enrolled in this course must be 16 years old and
work a minimum of 15 hours per week. Students are expected to
maintain their marketing job for the entire school year. Instruction
emphasizes essential topics such as marketing principles and
practices and the functions of marketing which include: marketinginformation
management, selling, financing, pricing, promotion,
product/service management, and distribution. Students enrolled in
this course must provide their own transportation.
This course is a continuation of Marketing Dynamics. The advanced
cooperative program allows students to further develop necessary
marketing competencies. Students continue with a combination of
classroom instruction and on-the-job training. Instruction focuses on
accelerated marketing topics such as: marketing function,
entrepreneurship, free enterprise system, selling, merchandising,
buying, promotion, business environment, and law and ethics.
Students enrolled in this course must provide their own
transportation.
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All courses may not be offered on every campus.