Exhibitor Has His Say (Continued from page 3) Park Theatre, Brooklyn, N. Y. Neighborhood patronage. * * * American Guerrilla in the Philippines (20th-Fox)—Tyrone Power, Micheline Prelle, Tom Ewell. This is an excellent action fea- The ture in color that was hurt by the title. inadequate trailer failed to interest the patrons. Played Sun., Mon. Weather: Snow.— Jack Hammond, Shastona Theatre, Mount Shasta, Calif. Small lumber town patronage. Big Lift, The (20th-Fox) — Montgomery Clift, Paul Douglas, Cornell Borchers. This is very interesting and will satisfy all who see it. Business was normal. Played Fri., Sat. Weather: Good.—W. L. Stratton, Lyric Theatre, Challls, Ida. Small town patronage. Big Lift, The (20th-Fox) — Montgomery Clift, Paul Douglas, Cornell Borchers. This is an excellent picture that was liked by the customers but it did less than normal business. Me? I don't have any likes or dislikes, because I can't out-guess my customers. Played Wed., Thurs. Weather: Cold.— Josef Nehring, Floodwood Theatre, Floodwood, Minn. Small town and rural patronage. * Broken Arrow (20th-Fox)—James Stewart, Jeff Chandler, Debra Paget. This is an outstanding picture that is well liked. Jimmy and Jeff crowded each other for the lead, leaving Debra almost out. We feel that it would have helped to have an older and more seasoned lady star. Give it your best. Played Fri., Sat. Weather: Cold.—L. E. Wolcott, Melba Theatre, Oakwood, Tex. Rural and small town patronage. * * * Broken Arrow (20th-Fox)—James Stewart, Jeff Chandler, Debra Paget. The grosses from this were a satisfaction as it is a small town natural, and the weather was okay when we played it, on Sun., Mon., Tues. —J. N. Allison, Vivian Theatre, Carlisle, Ind. Small town and rural patronage. • • * Cariboo Trail, The (20th-Fox)—Randolph Scott, George "Gabby" Hayes, Bill Williams. Here's a very good western in color which should have been in Technicolor. This, to my opinion, is the best Randolph Scott picture I've ever run and it did a nice business. Played Fri., Sat.—Orin J. Sears, Apache Theatre, Loving, N. M. Small town patronage. Dancing in the Dark (20th-Fox)—William Powell, Betsy Drake, Mark Stevens. You'll be dancing in the dark yourself if you have to play many like this. Played Wed., Thurs. Weather: Bad.—Harland Rankin Enterprises, Chatham, Ont. General patronage. * • • Fighting IVIan of the PUIns (20th-Fox)— Randolph Scott, Jane Nigh, Bill Williams. What will we small towners do when Scotty Is gone? We played this Fri., Sat. to above normal In Just fairly decent weather. The only thing wrong was that Pox was too high In my situation. I guess 111 sell them down the river. This Is really good entertainment. Jane Nigh Is a fine young actre.ss and Bill Williams, In my book. Is a boy that we are all going to hear a lot about. You will do all right with this If you can buy it right.— Curt Bigley, Princess Theatre, Humeston, Iowa. Small town and rural patronage. • For Heaven's Sake (20th-Fox) — Clifton Webb, Joan Bennett, Robert Cummlngs. The power of Mr. Belvedere failed to bring in the customers on this one. The theme is amusing, as far-fetched as it is, but Clifton Webb failed to make a very impressive cowboy and certainly not an angel. Business, as a result, was below average. The production and photography were very good. Played Sun., Mon. Weather: Snow. — Jack Hammond, Shastona Theatre, Mount Shasta, Calif. Small lumber town patronage. * * * For Heaven's Sake (20th-Fox) — CUfton Webb, Joan Bennett, Robert Cummings. This was a terrible let down from Webb's previous pictures. In our situation, it fell flat on its face. It is not much of a comedy. Do not pay a premium for this one. I would allocate it as a C picture. Played Sun. through Wed. Weather: Cold.—M. W. Mattecheck, Mack Theatre, McMinnville, Ore. City and rural patronage. * ' * I'll Get By (20th-Fox)—June Haver, William Lundigan. Gloria DeHaven. This Technicolor music did average business for me, but business was not as good as I expected. There is nothing wrong with the show. Played Sun., Mon. Weather: Good.—E. M. Preiburger, Dewey Theatre, Dewey, Okla. Small town patronage. * * * Leave Her to Heaven (20th-Fox)—Reissue. Gene Tierney, Cornel Wilde. Reissues of the right kind still will outgross most present-day B features and some A's. This did 25 per Real Show for Grownups On Midweek Dates TyARS. MIKE (UA)—Dick Powell, Evelyn Keyes, J. M. Kerrigan. I was late playing this picture and then I only played it because I had had many requests from people who had read the book. Although a little sad in spots, it is a real show for the grownups on midweek. Business was normal and I have no complaints on the picture, although I have seen other reports where they complained. Played Tues., Wed., Thurs. Weather: Good. — E. M. Freiburger, Dewey Theatre, Dewey, Okla. Small town patronage. * * * cent above average for the midweek. Played Wed., Thurs. Weather: Cold and fair.—J. N. Allison, Vivian Theatre, Carlisle, Ind. Small town and rural patronage. * * * UNITED ARTISTS Love Happy (UA)—Marx Bros., Ilona Massey, Vera-EUen. This is just what the small town wants. Business was good and everyone was happy. Enough said. Played Tues., Wed., Thurs. Weather: Good.—E. M. Freiburger, Dewey Theatre, Dewey, Okla. Small town patronage. * * * Quicksand (UA)—Mickey Rooney, Jeanne Cagney, Barbara Bates. This is very interesting and good for its type. It is a hightension drama and the title fits beautifully. I lost money on the engagement as my patrons don't appreciate this type of picture. Personally, I think this would be okay on a Fri., Sat. change, doubled with a western. I played it midweek. Weather: Cold as usual. —Carl P. Neltzel, Juno Theatre, Juneau, Wis. Surrounding and local patronage. * • * So Young, So Bad (UA)—Paul Henreld, Catherine McLeod, Grace Coppln. This was good and the adults ate It up. Play up the Book This for the Lift It Gives You Two Ways STARS IN MY CROWN (MGM) — Joel McCrea, Ellen Drew, Dean Stockwell. Want that "ole good feeiin'?" Not only financially but spiritually? Then book this one, just for the lift it will give you after the run. You will lock your door and head for home, saying, "Well done." Played Sun., Mon. Weather: Rain and stormy.—Joe and Mildred Faith, Linn Theatre, Linn, Mo. Small town and rural patronage. * * * delinquent children angle and cash in. This gave us a good gross but the high film rental meant no profits. Played Tues., Wed. Weather: Fair.—Ralph Raspa, State Theatre, Rivesville, W. Va. Rural patronage. * * * UNIVERSAL-INTERNATIONAL Frenchle (U-D—Joel McCrea, Shelley Winters, Paul Kelly. We opened the first night to fair business but the second night was the payoff. Played Fri., Sat. Weather: Cold. —Rankin Enterprises, Plaza Theatre, Tilbury, Ont. General patronage. * * * OLoulsa (U-I)—Ronald Reagan, Charles Coburn, Ruth Hussey. I did not get to see this one, but it drew well and people really liked it. They seem to go for their light comedies and I hope Universal-International keeps up with this comedy streak. Played Sun., Mon., Weather: Cold.—Marcella Smith, Vinton Theatre, McArthur, Ohio. Small town patronage. * * * Rugged O'Riordans, The (U-I) — John O'Malley, Thelma Scott, Michael Pate. A good family picture and a nice story, but my patrons still don't like that English accent. They say an English picture is not natural more like play-acting. It's my idea of a picture one could get along without. Business —nix. Played Thurs., Fri., Sat. Weather: Blizzard—20 below.—Ken Christianson, Roxy Theatre, Washburn, N. D. Small town patronage. * * * Sierra (U-I) — Audie Murphy, Wanda We Hendrix, Burl Ives. This is a very good western, with good acting and a good story. doubled it with "Blondie's Hero," which was one of the best Blondie-Dagwood shows we've had. Weather: Freezing. Played Thurs., Fri., Sat.—Loui.se Bowen, Roxy Theatre, Winlock, Wash. Small town * patronage. WARNER BROS. Destination Tokyo (WB)—Reissue. Cary Grant, John Garfield. This is an epic in suspense rather than a war drama. Business was poor during the "miserable" weekdays. It is a good thing I have plenty of these low rental, long running "epic" reissues. Played Tues., Wed. Weather: Cold.—Ralph Raspa, State Theatre, Rivesville, W. Va. Rural patronage. * * * Perfect Strangers (WB)—Ginger Rogers, Dennis Morgan, Thelma Ritter. This isn't too good for small towns. TV isn't hurting as much as the poor Judgment used by film companies in selling to small towns. I had better watch my step after this, or that mortgage never will get paid. There is no action or "life" to the picture, and most of the patrons were fidgeting around like they had the seven-year itch. Played midweek. Weather: Cold—icy roads.—Carl F. Neitzel. Juno Theatre, Juneau, Wis. Surrounding and local patronage. * * ' BOXOFFICE BookinGuido :: March 10, 1951
Alphabetical Picture Go/1/0 ladex aad REVIEW DIGES1 1 1168 Abbott and Costello in the Foreign Leoion (S2) U-l 1185 Across the Badlands (55) 1093 Adam and Evalyn (93) U-l Col. U43 Admiral Was a Lady, The (85) UA.. 1233 Air Cadet (93) U-l 1224 Al Jennings of Olilahoma (79) Col... 1186 All About Eve (138) 20-Fox 1202 American Guerrilla in the Philippines (105) 20-Fox U-n-50 1134 Annie Get Your Gun (107) MGM.. 4-15-50 1142 Arizona Cowboy, The (67) Rep 5- 6-50 Arizona Territory (56) Mono U57 Armored Car Rolibery (67) RKO 6-17-50 1142 Asphalt Jungle. The (112) MGM.. 5- 6-50 1120 Astonished Heart, The (92) U-l 2-25-50 1213 At War With the Army (93) Para. . 1160 Avengers, The (90) Rep 7-22-50 9-16-50 11-26-49 5-13-50 .2-24-51 1-20-51 9-16-50 12-16-50 6-24-50
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Errol Flynn and Dean Stockwcll in a
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UP! "THE GREAT CARUSO" One BIG M-G-
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l(bur Next Demonstration of the Pow
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I I THE NATIONAL FILM WEEKLY Publis
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No Shortage of Carbons Seen by Manu
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I I I I I Independents Confident Of
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Independents Confident Of UA Succes
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...Easter , * . The PARAMOUNTS VERY
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ITS 34.928.741 READERS THE w im EXC
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Hughes, Government File Stock Brief
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IRES PRODUCED BY REPUBLIC! THAT [7O
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National Theatres Executives Discus
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He Tells of His Success Paramount E
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^re's theJk^^at SjEZIS/ 2" X 3" DIE
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British Economic Crisis Expected to
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aucer-Director Clarence Brown's age
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MGM Promotes Four In Realignment NE
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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I Tadi( adio Contests Spark New Hav
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It The army brought up its heavy ar
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' beside Doyleslown, Pa., Key Seeks
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Left, the Eastman 16mm. Projector,
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I6th MMPTA Is Opposing Booth Standa
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Eastman Kodak Net For 1950 Increase
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. . . . Herb Jersey Showman Given C
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. . Melvin . . The PHILADELPHIA par
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(Hollywood Office— Suite 219 at 6
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Left, the Eastman I6mm. Projector,
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