Boxoffice-March.10.1951

and
KANSAS CITY
HI L. Adler, MGM manager here, has been,
relieved of the full responsibility of the
office at his doctor's request. He will continue
on a parttime
basis as assistant and
adviser to William
Gaddoni, who has been
shifted from Omaha
to take over op>erations
of the local branch.
Adler has been in ill
health for some time.
Gaddoni, a native of
New Rochelle, N. Y.,
has been with MGM
since 1936 and has
been Omaha manager
AX L. Adler since 1948.
Les Henel, manager of Jack Shriner's Gem
Theatre, has returned from a one-week visit
with his family in Phoenix, Ariz. . . . Sym-
DE VRY and WENZEL
THEATRE and DRIVE-IN THEATRE
PROJECTION MACHINES, SOUND
EQUIPMENT, SUPPLIES
•
STEBBINS THEATRE EQUIPMENT CO.
In Your Service Since 1899
1804 Wyandotte Kansas City 8, Mo.
C. H. Badger, Mgr.
GDCIIT MPTEPy
STAOE EQUIPMENT COMPANY
ILHI
MLUIHIIl.
1
rVERYTHINC FOH THE STAGE • AUDtTORIUM
BOX CFFICE 1724 Grand Avr.,
56
Satisfaction
— Always
MISSOURI
THEATRE SUPPLY COMPANY
L. ). KI>4BPIEL, Managej
Phon* BAIIimoie 3070
US W. 18th Kansas City S. Mo.
pathy to Martin Stone, owner of Screenland
cafe, upon the recent death of his father
Arnold, a former partner m Screenland. The
elder Stone, a native of Poland and a resident
of Kansas City for 40 years, was 66
years old at the time of his death.
Arthur Greenblatt, vice-president of Lippert
Productions, visited the local LP office.
. . . R. R. Biechele of Consolidated Agencies
reported that a new overcoat was stolen from
his automobile in a Kansas City, Kas., parking
lot recently while he was at a luncheon.
. . . Martie Landau was in town from Horton,
Kas., after returning from Ohio, where he
and his mother attended the funeral of an
uncle.
Visitors on Filmrow included Ray Cook,
Missouri, Maryville; Brice Brasel, Oak Grove;
Forest White and his father Ralph, Roxy,
Hopkins; Bill Bradfield, Carthage; Hariey
Fryer, Neosho; Homer Strowig, Abilene; Louis
Stein, Parsons; W. A. Michaels, Russell;
John Medlock, Appleton City; Irvin Dubinsky.
Savannah; Eddie Henderson, Marysville,
Kas.; Leo Hayob, Marshall; Tal Richardson,
Coffeyville; Howard Larsen, Civic, Webb City;
H. E. Porta, Humansviile; Jay Wooten, Liberal;
Ben Adams, Eldorado; Jack and Jim
Cook, Tivoli and Dude Ranch, Maryville, and
Bill and Audrey Flynn, Emporia.
Paul McCarthy of Shreve Equipment Co.
has resigned, effective March 15, and will
move to Algona, Iowa, to take over active
management of his theatre there . . . Bayard
M. Grant, vice-president of Durwood Theatres,
is vacationing on the ski slopes at
Winter Park, Colo. He is accompanied by
his wife.
Joe Allard, manager of the Eastown for
Consolidated Agencies, staged a Sunday afternoon
and night stage show, featuring
Hawaiian dances and acts. The Eastowii
audience, Allard said, "loved it." His daughter
Nelda, a dance studio teacher, and
another daughter Marjorie Ruth, also a
dance specialist, staged the show, made up
of local talent. Hawaiian costumes for the
affair were made by Allard's wife, who designs
and makes all costumes for the dance
studio shows.
Hal Parker of the Hal Parker Studios here
said this week that he planned to start making
sound trailers for motion picture advertisers.
Parker said he was working on an
Carpets — Door Mats
B I
*S M I
G E LO W
T
H
U. S. R Y A L I T E
SH AD-O-R.U G
Complete Installation Service — Free Estimates
R. D. MANN CARPET CO.
928-930-932 Central Victor 1171 Kansas City, Mo.
Room 455, Paul Brown Building Chestnut 4499 St. Louis, Mo.
Idea whereby the advertiser himself could
appear and talk in the trailer. He tried one
out in Morth Kansas City last fall, he said,
and the merchants were impressed with the
final film, inat film was called "Ihe Film
anopper ' mcluaed visits to thr^e stores.
Parser said he had the only mobile Ssmm
sound camtra in this area.
The Warner Starlets, bowling team in the
women s Fmnrow league, came into tne money
in bowling in me woiiieiis city kegler vouniameiit,
accoraiiig to iviary Heuiaen, WB DooKer.
Video Trailers Are Used
To i'iug
lesteraay' U»ate
KANSAto CIlY—iioward Jauiknardt, manager
of Loew's Mialand nere, became tne
second local theaireaian to use television
trailers in advertising a fortncoming first
run film. Buriuiardt made use of tne TV
trailers to boost "Born Yesterday," which
opens Thursday (8) at the Midland.
In other ballyhoo for the film Burkhardt
arranged for a contest to be run on radio
station WBH with a Zenith radio as first
prize for the contestant submitting the winning
entry telling the "dumbest thing he
ever did."
Burkhardt arranged an eight-column
spread in the Kansas City Star, and gained
tie-ups with Jenkins Music Store, Peck's department
store, Adam hats and Englanders.
topecial boards also were posted in all hotel
lobbies.
The use of television in advertising motion
pictures has been limited here, but Louis
Patz, manager of National Screen Servxe,
said TV trailers had been used once before
on the one local video outlet to advertise
an attraction at the Paramount Theatre.
Stills and interviews have been used on
television previously, most recently in connection
with the premiere of "The Great
Missouri Raid."
BOWLING
KANSAS CITY—Two bowlers in the women's
Filmrow bowling league broke records
last week with unusually high scores. Dorothy
Smith, Fox Out-of-Towner kegler, bowled
a 202 scratch game, while Marge Sarpolis,
Columbia Gems, racked up a 195 scratch
game. Standings in both men's and women's
leagues remained unchanged.
Men's league standings:
Team Won Lost Taom Won Lot!
Finlon Jonos 42 27 N3S M Ji
MGM 41 28 20:h-Fox 32 37
Michael's 37 32 Diablo 31 91
Fox Trotters 35 33 Fox Terriers 29 40
Film Delivery 3S 31 Shreve 28 41
leam high 10 went to Lee with 234
Women's league standings:
Team Won Lost Team Won Lost
Allslars 4S 24 Columbia Cems .31 38
WB Starlets 43 23 Fox O-ol-T 27 42
Fox Vixens 40 29 Riv'side Scamps 22 47
L.A.AA^ J j^
STEBBINS THEATRE Equipment Co.
molt W,«nJolt* Si
KANSAS CITY 0, MO
Y^
BOXOFTICE March 10. 1961