Boxoffice-March.10.1951

MGM Promotes Four
In Realignment
NEW YORK—Two MGM salesmen have
been promoted to branch manager posts
and two branch managers have been given
more Important branch posts under a realignment
made by William F. Rodgers, vicepresident
and general sales manager. The
changes will become effective March 19.
Vincent Flynn, salesman at the New
York branch, has been put in charge of the
Omaha branch, succeeding William Gaddoni,
who will take over the operation of the Kansas
City branch. George J. Fisher, salesman
Vincent Flynn
George J. Fisher
William Gaddoni
H. Russell Gaus
at the Dallas office, will take over the Oklahoma
City territory supervision, succeeding
H. Russell Gaus, who has been promoted to
manager of the Atlanta branch.
Al L. Adler, who has been handling the
Kansas City branch for the past several
years, was relieved of the full responsibility
of the office at his doctor's request. He will
continue there as assistant to Gaddoni. In
Atlanta, Gaus succeeds Ansley B. Padgett,
who resigned to join a southern theatre circuit
as an executive.
All four men promoted are veterans and
served in uniform in World War 11.
Mutual Mails Pressbooks
On '13th Letter' Tieup
NEW YORK—Special pressbooks are being
sent out by the Mutual Broadcasting System
on "The 13th Letter" (20th-Fox) and Movie
Mystery Month, going to 544 stations.
The pressbook outlines the promotion campaign
and contains publicity and exploitation
material for use by local station managers.
It also has reprints of two pages
of the exhibitor campaign book.
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Wayne, Yates Tour London
After Opening New Office
LONDON—Ceremonies for the opening of
Republic's new headquarters here in Soho
Square turned into a week-long celebration.
Herbert J. Yates, Republic president, gave
a luncheon for David Jack Goodlatte and
C. J. Latta of the ABC Circuit, at which
Richard W. Altschuler, Republic International
president: Bruce Newbery, managing
director in Great Britain and Eire, and John
Wayne and Forrest Tucker were present.
After a tour of the Tower of London the
visitors went to a cocktail party for government
officials and dignitaries. That night
they attended the middleweight championship
bout and a cordon of police had to
escort Wayne to his car after he was introduced.
Later Wayne visited managers of London
suburban theatres during a tour, including
the Commodore in Hammersmith, the Granada
in Tooting, the Imperial in Canning
Town, the Essoldo in Kilburn. In Canning
Town school children were given the morning
off to see him and at Hammersmith 65
ABC managers were on hand to greet him.
Clubwomen Endorse Six
For Family Audiences
NEW YORK—Six features are recommended
for family audiences in the March 1
list of joint estimates of current motion pictures
compiled by clubwomen. Five are listed
for adults and young people and two for
adults only.
Those receiving family ratings are "David
Copperfield" (MGM), a reissue, which is
given a starred rating; "Ma and Pa Kettle
Back on the Farm" (U-I). "The Mating
Season" (Para), "Ridin' the Outlaw Trail"
(Col), "Blue Blood" (Mono) and "Rough
Riders of Durango" (Rep). The last three
are also rated as acceptable for children's
programs.
In the adult-young people grouping are
"Al Jennings of Oklahoma" (Col), "The
Groom Wore Spurs" (U-I), "A Yank in
Korea" (Col), "The Redhead and the Cowboy"
(Para) and "Sugarfoot" (WB). In the
adult only grouping are "Vengeance Valley"
(MGM) and "Lucky Nick Cain" (20th -Fox).
Ivor Novello, 57, Dies;
British Actor-Composer
LONDON—Ivor Novello, 57, British actor,
manager and composer who spent several
years writing and acting in Hollywood, died
March 6 of thrombosis.
He first came to the United States in 1930
to star in "The Truth Game" with Billie
Burke and then went to Hollywood to appear
in the MGM film version, which was titled
"But the Flesh Is Weak." He also appeared
opposite Ruth Chatterton in "Once a Lady."
He wrote the film scripts for "Tarzan, the
Ape Man," "Mata Hari" and "West of Broadway."
In England, Novello starred in several
films, including "Autumn Crocus" and "I
Lived With You," and composed the music
for several others. He was also composer
of "Keep the Home Fires Burning," one of
the most popular songs of World War I.
"The Dancing Years," the Technicolor film
version of his London stage success, was released
in the U.S. by Stratford Pictures in
1950.
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B.F. SHEARER
COMPANY
2318 Second Avenue, Seattle I.Washington
Sold Exclusively in Export by FRAZAR & HANSEN, Ltd.
301 Clay St. San Francisco, Calif. • Canada Distributor
Dominion Sound Eqpt., Ltd. Offices in all Principal Cities
BOXOFFICE March 10, 1951
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