' ^%«^/^te Saeeft7^UK So^..y\OVi ABOUT YOUR THEATRE? Jo win public favor, your theatre needs: PATRON COMFORT CHARM of COLOR HARMONY of DESIGN Improvement " PAYS... Do It NOW! MODERN THEATRE Theatre improvements are reported in detail in the monthly Modem Theatre section of BOXOFFICE. The hows and whys are detailed and pictured to make them easy for you to use in your own theatre, ioi your own local needs. Be sure to read this big. wellplanned section, issued the first Saturday of each month. The information offered is invaluable for any progressive exhibitor. Always out front with leadership— plans— methods Improvements are an investment that pays. Many a closed house lacks only the extra appeal of color, design and patron comfort. Thousands of passive ticket buyers can be changed into enthusiastic supporters by extra eye appeal, comfort appeal of an improved modem building. BOXOFFICE, from every angle, gives you information you need and inspires you with courage to do as others are doing to make your business hum. Keep up with the times—ahead of the demands. The public is flocking back to pictures, disappointed with other forms of entertairunent. Is your house clean and wholesome, attractive at all times? OXOFFICE 86 BOXOFFICE : : March 10, 1951
Conn. Film Men Join To Discuss 8 Bills NEW HAVEN—Eight bills pending before the state legislature at Hartford were reviewed at the first joint Connecticut MPTO and Allied Theatres of Connecticut meeting, by Herman M. Levy, MPTO executive secretary and registered lobbyist for exhibitors in the legislature. George Wilkinson, president of the MPTO group, called the meeting. Among bills discussed were: House bill 485, which seeks to classify candy and confectionery as food and therefore exempt from sales tax. House bill 781, which would permit cash prizes at bingo games. House bill 1078, which would legalize horseracing in this state. Senate bill 13, which seeks to set a 75 centan-hour minimum wage rate, time and onehalf for overtime, with pwwer in the labor commissioner to increase the rate where there has been a 5 per cent or more increase in the cost of living. House bill 168, which also concerns minimum wage, and attempts to set $1 per hour as the minimum for a 45 -hour week and time and one-half for overtime. House bill 822, an additional labor measure, also seeks the 75 cent-an-hour minimum in a 40-hour week, with time and one-half for overtime. House bill 1228, introduced in several recent sessions, seeks to make employment of a licensed boiler inspector by theatres and others compulsory, shifting boiler inspection which now is carried on under boiler insurance policies to the responsibility of owners of certain types of property. House bill 423, which seeks generally to roll back prices to levels of July 1, 1950, and prohibits any increases. Representative attendance of many key exhibitors was recorded, including attorneys Herman M. Levy, Maxwell A. Alderman, Morris Menlesohn, -Joseph Shulman, George Wilkinson, MPTO president, and Dr. J. B. Fishman, Allied head. Others were Ted Jacocks, B. E. Hoffman, James Bracken, Ben Rosenberg, Morris Shulman, Harry F. Shaw, Lou Brown, Lou Ginsburg, Bernard Levy, Samuel Weber, Al Pickus and Maurice Bailey. A program of support or opposition to the various bills was discussed and mapped out. Two Salem Trade Unions Endorse 'Lifetime' Film SALEM, MASS.—Saul Rubin, publicist for "Chance of a Lifetime" which had its American premiere at the Copley Theatre, invited 30 officials of the CIO and AFL trade unions to a screening. The following day he received formal endorsements of the film from both groups together with promises that union members would be urged to see the film. The Copley Theatre then made arrangements for tickets to be purchased through the unions at reduced rates. Taking care of the management side of the story, Rubin then contacted Roger Johnson, executive secretary of Associated Industries of Massachusetts and several bank officials. These officials then were invited to the premiere of the film Tuesday (27). Charles Phelan Heads Beverly Television Co. BOSTON — Charles W. Phelan, former Yankee network sales head and owner of radio station WESX in Salem, is head of the newly organized producing company. Films for Television, Inc. The company will be housed in the Strand theatre in Beverly, formerly leased to E. M. Loew Theatres, but shuttered for the past few years. The firm will be ready to roll after extensive alterations which include two sound stages, a laboratory and complete television production facilities. During the war years the Strand was converted into a restaurant. Besides Phelan, personnel of the new company includes Harry Mamas, former Warner cameraman; Edward Dobkin, former MGM film editor and Arnold C. Nygren, former NBC technical production head. On the production schedule are five-day-aweek, five, ten and 15-minute open-end shows for lease to television stations. The first production will be tagged "Quizzed by the Stars" and will be a five-day-a-week quarter-hour sports quiz. Negotiations are under way for Harry S. Goodman Radio Productions to represent the new company nationally. Phelan is moving his Boston office to the Beverly location. Maurice Sidman Named Lynn Colony Managei: BOSTON—Maurice Sidman, who has been in the industry for 30 years, has been named new manager of the Colony Theatre at Lynn, newly remodeled theatre of Richmond & Stern Enterprises. It was known as the Auditorium when it was operated by the Morse & Rothenberg circuit. Sidman, well known in New England for his promotional theatre deals, entered the field following his graduation from high school. He operated several town halls in Millis, Holliston and Medway near his home town. In 1930 he went to Hartford, Conn., as manager of the old Majestic. He also has operated houses in Pittsfield, Haverhill, Utica and Poughkeepsie, N. Y., as well as Fall River. He opened the Holyoke Theatre, Holyoke, for Fred Lieberman and has been with the Morse & Rothenberg circuit for 20 years, 13 at the Strand, Haverhill. He replaces Leonard Barrack at the Colony. Barrack has gone to Florida. Sidman plans special attractions at the Colony, Including country store nights, auction nights and a new dish deal. Recent Flu Outbreak Bars Salem Kids From Shows SALEM, MASS.—All children under 14 were banned from local theatres for a 11 -day period because of the flu epidemic. I. Kaplan, chairman of the board of health, lifted the ban when schools reopened Monday (5). No other gatherings, such as churches, Sunday schools or social functions were mentioned in the ban. Screen 'A-Bomb' for Officials HARTFORD—The Elm, West Hartford; and the Capitol in Middletown conducted special showings for civilian defense authorities and other officials of "You Can Beat the A-Bomb." Connecticut Drive-Ins Preparing to Reopen NEW HAVEN—When the drive-in season opens around April 7-8, following drive-ins in the state wiU be operating, with a few others started last year, in the offing for possible operation: E. M. Loew's, Milford; Phil Cahill's Post Drive-In, East Haven; Skyview, Torrington and the East Windsor, both to be booked by Paul Purdy; Edward Lord's Plainfield; the Lockwood-Rosen Torrington Drive-In, Carl Goldman's Canaan; the Rosen Danbury project; People's at Winsted, operated by John Youmatz; the Lake Waterford, both booked by Amalgamated; New Haven Drive- In, North Haven, operated by Charles M. Lane; Pine, Waterbury, Joe Dolgin; E. M. Loew's Norwich-New London Drive-In at Montville; Pike, Newington, and E. M. Loew, Newington. E. M. Loew's at Milford, the first drive-in in the state, was opened four years ago. Airer Bill Recommended 'Don't Pass' in Maine AUGUSTA, ME.—A bill which would prohibit exit or entrance for drive-in theatres from a state or state aid highway was given a "don't pass" recommendation by the committee on business legislation in the state assembly here. The bill would have authorized the insurance commissioner to carry out its provisions. Speakers who appeared in opposition to the measure at a hearing included Ray Feeley, business secretary of Independent Exhibitors of New England; Katherine Avery of Kennebunk; Norman Rolfe, Waterville; Lewis Webber, Houlton; and drive-in owners James Nadeau, W. L. Hammill, Mrs. Ella Mills, Russell Martin, Eugene Boragine and Lewis Packard. 21-Day Films Still Sold By Two at Bridgeport NEW HAVEN—Warner and Paramount exchanges again are the only two companies serving Bridgeport subsequent runs 21 days after run, pursuant to a policy adopted shortly after an arbitration award reduced the clearance of the Hi-Way, Bridgeport, from 30 to 21 days. When the Hi-Way decision was rendered, second run houses in the Bridgeport arsa asked for a similar breakdown of the 30-day precedent. For a short time all the major exchanges except MGM granted the reduction to 21 days. The policy now has reverted to the original 30 days in all cases except the Warner and Paramount. No area except Bridgeport-Stratford was involved. Variety Board Meets NEW HAVEN—Variety Tent 31 held a board of directors meeting at the Hof Brau Haus restaurant, with Chief Barker Herman M. Levy presiding. Future plans for headquarters, charity program, fund-raising and other matters were discussed. BOXOFFICE March 10, 1951 NE 87
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Errol Flynn and Dean Stockwcll in a
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UP! "THE GREAT CARUSO" One BIG M-G-
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l(bur Next Demonstration of the Pow
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I I THE NATIONAL FILM WEEKLY Publis
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No Shortage of Carbons Seen by Manu
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I I I I I Independents Confident Of
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Independents Confident Of UA Succes
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...Easter , * . The PARAMOUNTS VERY
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ITS 34.928.741 READERS THE w im EXC
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Hughes, Government File Stock Brief
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IRES PRODUCED BY REPUBLIC! THAT [7O
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National Theatres Executives Discus
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He Tells of His Success Paramount E
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^re's theJk^^at SjEZIS/ 2" X 3" DIE
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British Economic Crisis Expected to
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aucer-Director Clarence Brown's age
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MGM Promotes Four In Realignment NE
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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I Tadi( adio Contests Spark New Hav
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It The army brought up its heavy ar
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' beside Doyleslown, Pa., Key Seeks
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Left, the Eastman 16mm. Projector,
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- Page 57 and 58: 'Hornblower' Debut In London April
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- Page 73 and 74: $310,000 Theatre Honors E.R. Rogers
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