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Boxoffice-March.10.1951

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^%«^/^te Saeeft7^UK So^..y\OVi ABOUT YOUR THEATRE?<br />

Jo win public favor, your theatre needs:<br />

PATRON<br />

COMFORT<br />

CHARM of COLOR<br />

HARMONY of<br />

DESIGN<br />

Improvement<br />

" PAYS...<br />

Do It<br />

NOW!<br />

MODERN<br />

THEATRE<br />

Theatre improvements are reported<br />

in detail in the monthly<br />

Modem Theatre section of<br />

BOXOFFICE. The hows and<br />

whys are detailed and pictured<br />

to make them easy for you to<br />

use in your own theatre, ioi<br />

your own local needs.<br />

Be sure to read this big. wellplanned<br />

section, issued the<br />

first Saturday of each month.<br />

The information offered is invaluable<br />

for any progressive<br />

exhibitor.<br />

Always out front<br />

with leadership—<br />

plans— methods<br />

Improvements are an investment that pays.<br />

Many a closed house lacks only the extra appeal<br />

of color, design and patron comfort.<br />

Thousands of passive ticket buyers can be<br />

changed into enthusiastic supporters by extra<br />

eye appeal, comfort appeal of an improved<br />

modem building.<br />

BOXOFFICE, from every angle, gives you<br />

information you need and inspires you with<br />

courage to do as others are doing to make<br />

your business hum.<br />

Keep up with the times—ahead of the demands. The<br />

public is flocking back to pictures, disappointed with other<br />

forms of entertairunent. Is your house clean and wholesome,<br />

attractive at all times?<br />

OXOFFICE<br />

86<br />

BOXOFFICE :<br />

: March<br />

10, 1951

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