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An Exhibitor Tells<br />
To Make Profitable<br />
Use of<br />
WOODFIBRE<br />
WOODFIBRE, B.<br />
THEATRE<br />
C, CANADA<br />
February 19, 1951<br />
Editor of BOXOFFICE,<br />
825 Van Brunt Blvd.,<br />
Kansas City, Mo.<br />
Dear Sir:<br />
After having sat idly by for the past few years enjoying and learning to use<br />
your magazine to the best advantage, I feel now, at long last, I should compliment<br />
you and your many experienced contributors for the valuable work done in helping<br />
an appreciative exhibitor "bushed in the sticks" of rugged British Columbia.<br />
SERVICES<br />
THAT<br />
SERVE!<br />
It was quite some time before I learned to use BOXOFFICE to the best advantage<br />
in helping to pre-select pictures in order to get quality, variety, and near perfection<br />
in entertainment. Finally I realized that, if certain steps were taken, it was<br />
possible to successfully book shows without having the advantage of having previewed<br />
them.<br />
A study of the FEATURE CHART will give a rough idea of what pictures are<br />
available from each distributor. In addition it will give the type of picture, the running<br />
time, the cast, black and white or in color, and the PICTURE GUIDE REVIEW<br />
number, which, in turn, will give a fair and unbiased opinion of the picture . . .<br />
On the back of this page, the STORY SYNOPSIS of the picture reviewed has been<br />
invaluable in giving one an idea of what the picture is all about and if suitable for<br />
your audience. A quick check of the REVIEW DIGEST will soon confirm your<br />
choice or rejection of the picture under consideration. To double check your own<br />
thoughts and findings, look up TffE EXHIBITOR HAS HIS SAY section, but give<br />
due respect and consideration to the locale and patronage catered to by the contributor.<br />
Having selected a picture, a<br />
look through the SHOWMANDISER and PROMO-<br />
TION sections may reward you with an idea for selling it to the public to the greatest<br />
advantage. Also there are often a few timely tips from BOXOFFICE NUGGETS<br />
that may pay off. These, Mr. Editor, are a few things along with your editorials,<br />
news items of the day and of things to come, that have made your magazine a<br />
must for the exhibitor to aid him in the struggle for survival.<br />
Congratulations on the commencement of your 31st year of publication.<br />
vou continue to grow in size and stature.<br />
Most sincerely yours,<br />
Wai/a^ W. Smith<br />
Manager<br />
May<br />
More Than Ever<br />
meais<br />
BUSINESS
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