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Expanding the Public Sphere through Computer ... - ResearchGate

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CHAPTER 3. TECHNOLOGY & THE PUBLIC SPHERE 50<br />

communication can support any of <strong>the</strong>se models (Murray 1991), none of <strong>the</strong>m<br />

fully describe <strong>the</strong> activity in which <strong>the</strong> participants are engaged (Shank 1993).<br />

In addition, semiotic models of communication, such as that offered by Derrida<br />

(1976), emphasize <strong>the</strong> usage of signs ra<strong>the</strong>r than speech as <strong>the</strong> primary communicative<br />

act, and thus account for written (textual) and o<strong>the</strong>r physical representations<br />

of meaning <strong>through</strong> symbolic exchange. However, computer mediated<br />

communication poses a challenge to linguistic and textual models, as it appears<br />

to combine <strong>the</strong> organizational and activities-based nature of <strong>the</strong> conversation with<br />

<strong>the</strong> written (ra<strong>the</strong>r than spoken) context of <strong>the</strong> text. Shank (1993) suggests a new<br />

model of sign communication:<br />

We have <strong>the</strong> starter, or <strong>the</strong> initial sender, who starts <strong>the</strong> ’thread’. Once a<br />

thread has been started though, it is no longer under sender control. This<br />

is because <strong>the</strong> mechanics of Net response do not require turn taking. It<br />

is as if everyone who is interested in talking can all jump in at once, but<br />

still <strong>the</strong>ir individual voices can be clearly heard. It is as if someone had<br />

started writing a piece, but before he/she gets too far, people are <strong>the</strong>re magically<br />

in print to add to, correct, challenge, or extend <strong>the</strong> piece. Therefore,<br />

what we have is a written quasi- discussion that has <strong>the</strong> potential to use <strong>the</strong><br />

strengths of each form. I think it is best to call this form of communication<br />

’multiloguing’(Shank 1993).<br />

<strong>Computer</strong> mediated discussion may take on characteristics of a conversational discussion,<br />

in which a single person retains control of <strong>the</strong> conversation, or it may take<br />

on characteristics of Shank’s (1993) ’multilogue’. Both kinds of discussions can<br />

currently be found on a variety of computer networks, including some moderated<br />

“newsgroups” on Usenet (see Section 3.3 on <strong>the</strong> next page), as well as a number<br />

of commercial services, such as America OnLine. The form of discussion referred<br />

to above as a “multilogue” is found within <strong>the</strong> “unmoderated” newsgroups<br />

on Usenet, as well as many independent bulletin boards.

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